LiSTEN Brands Launches Pluggz Footwear with Proprietary Grounding Technology Connecting the Wearer to the Earth’s Energy

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Welcome pluggz to the market for the Summer 2012 selling season. The proprietary grounding technology in every pair of pluggz has a custom carbon and rubber plug in the sole that acts as a conduit for electrons to flow into our bodies and help neutralize free radicals.

pluggz debut women's flip flop sandal

As technology and style have evolved throughout the centuries, the mostly synthetic materials that are used in today’s footwear break the flow of natural energy between the earth and our bodies.

Many people describe a sense of well being when they walk barefoot on grass, sand or earth. There is plentiful research supporting the fact that walking barefoot on the ground (being grounded) enables our bodies to efficiently absorb the earth’s abundant energy in the form of electrons. Being grounded makes us feel good.

Science has also shown that we have too many free radicals floating around our bodies that can lead to discomfort, pain, inflammation, listlessness and all sorts of havoc. Electrons help neutralize free radicals.

Welcome pluggz to the market for the Summer 2012 selling season. The proprietary grounding technology in every pair of pluggz has a custom carbon and rubber plug in the sole that acts as a conduit for electrons to flow into our bodies and help neutralize free radicals.

Pluggz were created to give people young and old, from cities to suburbia, this direct connection to the earth when they walk on grass, sand, soil and even concrete sidewalks. The debut style is a classic flip-flop sandal made of 100% high quality rubber with arches for comfort and extra support. Pluggz are available in various colors for both men and women for $39.00 at pluggz.com and leading retailers for early Summer 2012. Chic ballet flats with the same proprietary pluggz grounding technology are slated for the Fall/Winter 2012 selling season.

“As technology and style have evolved throughout the centuries, the mostly synthetic materials that are used in today’s footwear break the flow of this natural energy between the earth and our bodies” explains founder and CEO of LiSTEN Brands, Sharon Whiteley. “As soon as I understood this connection, the product created itself for me.”

Whiteley is a past-proven entrepreneur with a talent for recognizing emerging consumer trends and a penchant for aligning her business interests with her personal values of nurturing human potential and promoting positivity and wellness.

Whiteley founded LiSTEN Brands Inc. in 2011 to create innovative, leading edge products that enhance people’s overall wellbeing. The idea for pluggz, LiSTEN’s debut product, came to her at a health and wellness conference she attended where she learned about the effects of our separation from nature in modern society and the scientific positive positive findings associated with being grounded.

To learn more please, visit pluggz.com.

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Janna Meyrowitz
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