Launches Mobile-Optimized Website

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Web-based furniture provider responds to steep increase in mobile device access.

View of on a smart phone. is now easy to see and intuitive to use on smart phones.

Our goal is to give our customers the best possible shopping experience no matter where they are or what device they are using., a web-based retailer of office furniture and accessories, has optimized its website for mobile devices such as smartphones, iPads and other tablets. made the improvements after seeing mobile traffic increase significantly over the past year. customers will be able to view and shop for products such as office desks, office chairs, tables and files easily, from any location, using a mobile tablet or phone device.

When customers visit the website, a visual experience customized for their device is relayed to them. They receive full website content, including faceted navigation, multiple product views, color selections, and a complete shopping cart and safe purchasing capability.

Steve Fry, Vice President of Information Technology at, said that navigating a typical website on a mobile device — especially smartphones — can be frustrating due to smaller screen sizes. moved quickly to optimize its site for all mobile devices, making the shopping experience much better.

"We developed two different experiences to accommodate both mobile phones and larger mobile devices like iPads," said Fry, "Now, no matter what device our customers use, from desktops to tablets to phones, they will have complete product access, easy navigation and secure purchasing within an interface that's customized to their screen."

For customers using tablets such as the iPad, the experience will change based on whether the tablet is held vertically or horizontally.

"It's important for us to stay on top of the ways customers want to shop with us," said General Manager Eric Grunewald, "Our goal is to give our customers the best possible shopping experience no matter where they are or what device they are using." offers a complete selection of high-quality office furniture from leading manufacturers through their website and by telephone. A team of experienced sales and customer service representatives is available to help customers choose the right furniture. is committed to providing unbeatable service and prompt shipment. They stand behind their products with an exclusive 9-year guarantee.

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Mary Sargeant
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