Consumer Demand for Printed Photos Continues, According to The Stevenson Company’s TraQline Photo Behavior Report

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Walgreens dominates online store pick-up with 46 percent

The Stevenson Company, a leading provider of consumer data and market research, released the findings of its TraQline Photo Behavior report, a monthly survey of tens of thousands of consumers that measures their usage of photo products and services such as digital/film photography, printing, sharing, and other behaviors.

While Smartphones accounted for 17 percent of the number of photos taken, consumers took 20 percent of photos with a Digital Single Lens Reflex (DSLR) and 52 percent of photos with a point and shoot camera—proving that, contrary to popular belief, the digital camera is not dead.

Of the 26 percent of photos ordered online and picked up at a retail location, Walgreens emerged as the share leader in photo prints with 46 percent. Walmart is the share leader for self-service photo pick up at store kiosks with 40 percent. Online retailers like Shutterfly and Snapfish are the leaders in photos printed online and mailed home, with 32 percent and 30 percent share respectively.

Other TraQline Photo Behavior findings include:

  •     Size matters when it comes to photos – more than 84 percent of printed photos are 4X6” or smaller
  •     Location. Location. Location. Convenient location is one of the top reasons consumers purchase photo products in stores
  •     Promotional offers are the top reason consumers purchase online

“In spite of technological advances and options for viewing and sharing photos online, consumer demand for printed photos and merchandise remains significant,” said Eric Voyer, vice president of The Stevenson Company. “Consumers are incented to shop based on location, ease of use, previous experience, price/promotions and quality of the product. Knowing what drives purchase decisions positions retailers for ongoing growth.”

About The Stevenson Company
The Stevenson Company delivers improved market intelligence for retailers and manufacturers selling in North America. Delivering greater insights into market data while also delivering exceptional customer service is at the core of The Stevenson Company. Its TraQline solutions provide consumer market research and insights that can be customized based on the individual needs of the retailers and manufacturers. For more information, please visit http://www.stevensoncompany.com.

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Joy Reddy

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