Whole Foods Market & Forkly Partner to Honor Languedoc Day

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Whole Foods Market & Forkly host a gift certificate giveaway in celebration of wines from Southern France’s Languedoc region

During the month of May, Whole Foods Market and Forkly are joining wine aficionados across the US to celebrate Languedoc Day (May 3) and Chardonnay Day (May 24). The two companies are encouraging their customers and users to participate in the virtual celebrations with a giveaway of over fifteen Whole Foods gift certificates--and an even bigger gift to Forkly users (blog.forkly.com and 21+ only) who post and rate Languedoc wine on May 3 and Chardonnay wine on May 24.

These virtual holidays aim to build awareness of the incredible range of wines from Languedoc region of Southern France with tastings, social media interaction (being tracked on twitter with hash tags #LanguedocDay and #ChardDay), and this year, through Forkly.

Whole Foods Market and 1000corks.com both retail Languedoc wines and will make them easy to find on May 3—but even easier for Forkly users. Forkly, a free and popular iPhone app for global food and drink lovers, captures personal tastes—including wine tastes—and generates interaction around those tastes.

Bay Area sommelier Rick Bakas says: “The Languedoc (pronounced "long-dock") produces many of the grape varieties you already know, including Syrah, Grenache, Viognier, and Mourvedre to name a few, as well as some you may not know like Piquepoul, Carignan, and Mauzac.”

He says of the celebration, “The appellations we’ll taste on May 3 blend these grapes into some of the most exciting wines coming out of France today. And many of the wines are very affordable with an average retail price of about $15.”

To participate, the public can: download the free Forkly app from the Apple store to learn about the Forkly and Whole Foods celebrations; register on the Languedoc Day eventbrite page (http://www.eventbrite.com/event/2350368014); and follow Whole Foods Market on Forkly to be entered for a gift certificate.

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Jossie Auerbach
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