Wine Country Gift Baskets Goes Green with Downloadable Catalogs

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New digital catalogs make Wine Country Gift Baskets a greener company.

Download Wine Country Gift Baskets catalog on Catalog Spree

Download Wine Country Gift Baskets catalog on Catalog Spree

We felt that there were some easy changes that we could make in the way we operate that would benefit the environment.

Wine Country Gift Baskets, the world’s largest gift basket company, has been sending catalogs to their customers since 1984. In an effort to decrease paper usage, Wine Country Gift Baskets has introduced digital catalogs to their marketing plan. Customers using iPads can download their Wine Country Gift Baskets catalog app to browse the latest version of their catalog and make purchases directly inside the app. New catalogs are sent to the app via updates so customers never miss out on new products.

iPad users can also find Wine Country Gift Baskets digital catalog available on Catalog Spree and Coffee Table. Both of these downloadable apps feature Wine Country Gift Baskets full catalog and customers will receive a 5% discount by ordering through these apps.

If you don’t own an iPad, customers can browse a digital version of the catalog on their website by clicking “Free Catalog” on their sidebar menu.

The recent decision to offer digital catalogs was fueled by a corporate initiative to decrease Wine Country Gift Baskets impact on the environment. “We felt that there were some easy changes that we could make in the way we operate that would benefit the environment,” explains Director of Circulation, Bill Martin.

Wine Country Gift Baskets also switched to using environmentally friendly air packets for package cushioning rather than traditional packaging. They are continuing to search for more ways to go green.

To send a Mother’s Day gift basket, chocolate gift basket or spa gift basket in time for Mother’s Day, log onto http://www.winecountrygiftbaskets.com or call (800) 394-0394. Gift consultants are available for online chat to answer any questions.
Wine Country Gift Baskets is a division of Houdini Inc., located in Fullerton, California. Wine Country Gift Baskets has shipped more than 50 million gift baskets since they were founded in 1984.

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Steve Hofstetter
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