When consumers engage with the brand and refer their friends, they serve as a unique, credible customer acquisition channel that has the added benefit of building loyalty.
Mountain View, CA (PRWEB) April 30, 2012
SocialTwist, a leading provider of social referral marketing solutions, has been named a "Cool Vendor" in Gartner, Inc.’s Cool Vendors in Consumer Goods 2012 report. Gartner's Cool Vendors reports highlight interesting, new and innovative vendors, products and services.
SocialTwist’s customer acquisition and retention platform generates social referrals for businesses, using the social connections of their customers. According to Gartner, “Consumers' ability to share consumer goods (CG) offers and content via their social networks, and get rewarded for doing so, is becoming a way for CG companies to extend marketing campaigns and better measure the impact of social media.”
“By including SocialTwist in its Cool Vendors report, we believe Gartner recognizes the unique value of social referrals,” said Vijay Sundaram, chief marketing officer SocialTwist. “When consumers engage with the brand and refer their friends, they serve as a unique, credible customer acquisition channel that has the added benefit of building loyalty. Brands not only increase awareness and acquire new customers, but they also improve retention by reinforcing the loyalty of existing customers.”
Social referral marketing can be built into any marketing program, such as promotions and coupons, member acquisition, loyalty programs, brand and event marketing, product launches, and cause marketing. The reach of a campaign increases exponentially when consumers are presented with offers that incentivize them to reach across their social connections. The quality and relevance of these connections also drive significantly higher brand engagement and purchase. SocialTwist makes it simple for consumers to share offers and make referrals using Facebook, Twitter, email, blogs and a host of other social connectors.
For a short video about how SocialTwist works, click here.
Since 2008, more than 50 of the world's largest brands, including Sara Lee, Procter & Gamble, ConAgra Foods, Jamba Juice, Barnes & Noble and others have worked with SocialTwist to integrate social marketing referrals into their customer acquisition programs.
About Gartner's Cool Vendors
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