What’s important for the Royal Asscher company is that we are not a brand, we are a family. We wish to share our history and our gorgeous diamond cut, which speaks for itself. To say it in my grandmother’s wise words: Let’s Celebrate Everyday Moments.
New York, NY (PRWEB) April 30, 2012
Royal Asscher Diamonds will open the doors of its first pop-up store in Vegas to consumers on May 17th to June 4th to a “one-off” experience including the launch of the floating diamond collection, “Shining Stars”.
Visitors will have the opportunity to pose with the diamond tiara, exclusively designed for the Royal wedding of Princess Catherine Middleton now Duchess of Cambridge and wife to William, Duke of Cambridge. The tiara was one of the few considered for her wedding day. Like the Queen of England, she adores Royal Asscher diamonds.
Visitors can take a picture with this unique piece that carries over 85 carats.
This privilege is usually exclusively reserved for private clientele of Royal Asscher spending $250,000 and above. The Royal Asscher pop-up store welcomes guests daily from 12pm to 2pm.
Lita Asscher, President of Royal Asscher of America and 6th generation of her family to enter the business comments, “What’s important for the Royal Asscher company is that we are not a brand, we are a family. We wish to share our history and our gorgeous diamond cut, which speaks for itself when seen in person. To say it in my grandmother’s wise words: Let’s Celebrate Everyday Moments.”
During the JCK show, the Royal Asscher family will be available for special appointments for private sales and select retailers. Please contact Nicole Porto to book diary appointments. Other VIP events to be separately announced.
The Royal Asscher boutique’s operating hours will be Sunday – Thursday from 10:00 am - 11:00pm and Friday – Saturday from 10:00am - midnight. For more information please email email@example.com or call (212) 922 – 1908 and be sure to visit Royal Asscher in Las Vegas!
Royal Asscher is set to occupy a 1,200 square-foot store in the high-end and popular Shoppes at the Palazzo in Las Vegas, Nevada from May 17 – June 4, 2012. The store will be located adjacent to the famous “Cut” Steakhouse, near registration. Hours of operation will be Sunday – Thursday from 10:00 am - 11:00pm and Friday – Saturday from 10:00am - midnight.
While open for business, Royal Asscher will showcase pieces from all of its collections including its unique Royal Asscher Cut® diamond and sapphire jewelry and Stars of Africa floating diamonds. The Stars of Africa collection (comprised of rings, earrings, pendants and cufflinks) consists of diamonds encased within fluid-filled sapphire domes, allowing the diamonds to float freely like snowflakes in a snow globe. The result is cascading diamonds that emit light, fire and beauty, creating a truly mesmerizing effect.
Contact details for PR support:
Tel: +1 212 922 1908
ABOUT ROYAL ASSCHER DIAMONDS
Founded in 1854, Royal Asscher Diamond Company is run by The Asscher Family. The Asscher Family dynasty to this day continues to have an influence on the diamond industry. Joseph Asscher, at the request of King Edward VII, cut the largest diamond ever found, the famous 3,105-carat Cullinan diamond. Royal Asscher has also made its mark by refusing to work with conflict diamonds that originate from war torn countries that are unethically sourced and sold to fund warfare and civil destruction. Royal Asscher only sources diamonds from nations that are fully compliant with the Kimberly Process, an international diamond industry initiative to stop the flow of conflict diamonds. One of the company’s founding fathers, Edward Asscher was one of the forefathers of this initiative, Royal Asscher requires that all of its diamonds are labeled by the government at the origination point and securely sealed during transportation.
Royal Asscher created their own signature patented cut in 2001, which has 74 facets, that’s 16 more than the traditional cut diamond. It is based on their original Asscher cut dated 1902. The innovation and skill level of Royal Asscher has been passed down from generation to generation. Now on its 4th generation owners the companies still upholds their reputation for excellence.
Royal Asscher Diamonds are not only a favorite amongst royalty; celebrities also covet these specialty pieces from their contemporary line Stars of Africa. Celebrities who love Royal Asscher diamonds include Sofia Vergara, Megan Fox, Kate Bosworth, Carrie Underwood, Emily Blunt and Rachel McAdams.