Event Security and Crowd Control Converge in Times Square Stanley Cup Event

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Global Elite Group provides security event management services for large crowd attending and sports VIPs to honor NHL Symbol.

Planning an event involves a great many details and one area that should never be overlooked is security. Global Elite Group President, William McGuire has announced expanded program offerings for its Special Events Security Services. “There is a growing need for security at events of all sizes. But the one trend we are seeing, needing to be addressed, is crowd control. Our clients realize this is becoming a big concern. This is why we have promoted this service as a reason to invest in specialized security with a company who has knowledge of handling a large influx of people, with crowd numbers that change,” McGuire explained. Global Elite Group understands that crowd conditions can change from peaceful and small to large and unruly—within seconds. The company provided security for companies affected by Occupy Wall Street, during uprisings and most recently during the NBC Sports event promoting the NHL Stanley Cup in Times Square.

Global Elite Group’s Special Events Security Services will work with you on how local laws may affect your event. For adequate crowd control, the number of security personal will be provided to make sure the event will never be compromised. The appearance of the Stanley Cup in Times Square accompanied by a 21-foot replica doubling as a drinking fountain, presented a host of challenges. The company provided security over a 5-day period. This event is an example of the perfect storm between location logistics, existing pedestrian traffic and a large attraction requiring crowd interaction. “During the early part of April Global Elite provided the security for the event assets and crowd control for the Stanley Cup Promotion in one of the busiest locations and intersections in the world; Times Square,” explained Bryan Davis, Director of Sales and Marketing. On a normal day 1.6 million people pass through Times Square, an additional 276,000 work there and to compare it to other events, the New Years Eve gathering allows for only 500,000 to attend.

Global Elite was presented with the task of managing a regular crowd flow along with an attraction which added thousands of visitors to the area during an 8 hour period in the middle of the day over 5 days. Many celebrities, sports figures and politicians attended the event kick-off the first day which required additional security escort services which Global provided. “One of the challenges we were presented with was the 21-foot drinking fountain which encouraged passersby to fill up their water bottles. The drinking fountain needed to remain secure as it was a temporary, but large fixture and we needed to make sure the fountain water was not tampered with,” Davis explained. Since 9/11, any event, Davis said, especially in New York, needs to have a greater security presence with an eye towards a possible terrorist threat. “This event required a large number of our security staff which included former police officers because of the special risks presented,” McGuire added. Like all events, in any part of the world the company has handled, the command center both on location and off were monitoring live feeds from various points in the square and working with local law enforcement to ensure the successful outcome.

About Global Elite Group: In addition to event security and crowd control, the company provides private airline screenings and is also one of the largest providers of security management services for airlines. Global Elite Group has locations in the U.S. and abroad, handling the security protocols for over 28 airlines including United, Virgin Atlantic, British Airways, Lufthansa, Qatar Airways and Emirates. The company is known for its aviation security and general security programs and is always expanding service offerings to compliment the security needs of individuals, companies, high profile travelers and large-scale events.

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Katie All