Google and PayPal Executive Tyler Hoffman Named SVP of Sales at Digital Rewards Provider Ifeelgoods

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Tyler Hoffman, an executive with extensive digital commerce experience from Google and PayPal, is joining digital rewards provider Ifeelgoods as Senior Vice President of Sales

Ifeelgoods, a leading provider of digital rewards to drive increased sales and engagement, today announced that Tyler Hoffman has joined the company as Senior Vice President of Sales.

Since launching in September 2010, Ifeelgoods has been the leading digital incentives provider to utilize Facebook Credits, signing more than 70 top brands in 15 countries, including @WalmartLabs, Coca-Cola, Universal Pictures, Gap and 1-800-Flowers.com.

Hoffman joins Ifeelgoods from Google, where he served as Managing Director of Sales for the company’s Commerce division. Previously, Hoffman spent seven years building and running PayPal’s enterprise sales team where he focused on Internet retail and services. He additionally served in senior leadership positions in the digital media and shopping media sectors with such industry leaders as CNET and RichRelevance.

“Advertisers are embracing the Ifeelgoods platform to reduce promotional costs while significantly increasing ad performance, conversion rates, and overall consumer engagement, proven by the fact that 92% of our customers return and increase their budget by 250%,” said Ifeelgoods CEO Michael Amar. “I am excited to welcome a seasoned executive like Tyler to build on this momentum, and to propel Ifeelgoods toward our vision of becoming the essential, one-stop digital rewards solution.”

“Ifeelgood’s unique approach to promotions, incentives, and coupons is transforming the way companies acquire and motivate consumers,” said Hoffman. “I am thrilled to join an organization so well-positioned to deliver on this promise.”

About Ifeelgoods
Winner of the 2011 Web 2.0 Startup Showcase, Ifeelgoods enables brands and retailers to offer relevant digital goods, such as Facebook Credits, in marketing campaigns. Its more than 70 clients include @WalmartLabs, Universal Pictures, Gap, 1-800-Flowers.com, Redcats USA, Otto Group, Renault, and Debenhams. Ifeelgoods is a hosted solution that manages digital goods promotion offers, redemption, social sharing and customer service. The company is headquartered in Menlo Park, California, and has locations in New York and Paris. For more information, visit http://corp.ifeelgoods.com.

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Uriah Av-Ron
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