We were looking for an agency that could prove it had a close understanding of the SME market and one that could take a creative approach to engaging with them.
London, UK (PRWEB UK) 30 April 2012
Following a five-way pitch, Flagship Consulting has been appointed to provide an integrated PR and social media campaign for Avanta Managed Offices, a leading operator of serviced offices, meeting space and virtual offices.
The Flagship team, headed up by Chief Executive Diana Soltmann, will manage a comprehensive campaign for Avanta that will focus on its core principles of great service and value. The campaign will emphasise Avanta’s main differentiators while helping, through social media, to develop and enhance the vibrant business communities that exist within its centres.
Avanta has close to 800 clients, over 83% of which are businesses of 10 people or less, which has allowed it to shape its offering to support SMEs and start-ups. The company is London focussed, with 15 of its 18 business centres located within the capital.
Diana Soltmann, CEO, Flagship Consulting commented: “When we first spoke to Avanta we realised that the business was very focussed on offering more than just physical office space and that helped to shape our campaign ideas. We’re really looking forward to using traditional and social media techniques to get in front of SMEs and talk about the issues that affect them the most, one of which is being in an environment that supports them in every way possible through service, flexibility and value. As a SME ourselves, we know how important the office environment is and how, beyond the basics, it’s vital that there is buzz and energy in a place of work and the campaign reflects this.”
Geraint Evans, Sales and Marketing Director, Avanta commented: “We wanted to re-focus our communications strategy on our core market; small and medium sized businesses in London. We were therefore looking for an agency that could prove it had a close understanding of the SME market and one that could take a creative approach to engaging with them. Flagship stood out because the team was so obviously passionate about the subject area, could prove it knows how to reach small businesses and has a track record of building communities, both on and off-line. There was great chemistry and creativity too.”
For further information please contact Kiren Pooni on 020 7886 8442 or email kiren(dot)pooni(at)flagshipconsulting(dot)co(dot)uk.
About Flagship Consulting (http://www.flagshipconsulting.co.uk)
Flagship Consulting is an award-winning corporate and brand public relations consultancy with expertise in areas including media relations, crisis management, social media, reputation building and event management.
With a proven track record of helping organisations of all sizes achieve their communications goals, Flagship prides itself on delivering creative campaigns that drive results and get people talking.
Established in 1999, Flagship has a 15-strong team of PR professionals based in London’s West End and a sister office at Flagship South West’s base in Exeter.
Avanta Managed Offices Limited was formed in 2004. The company offers high quality and cost effective serviced offices, meeting rooms and virtual offices in prime locations throughout London and the UK. All its business centres are managed by highly trained, Institute of Customer Service accredited teams, an industry first. Avanta operates 550,000 sq ft of office space across 18 buildings in the UK, and one in New Delhi, India.
For more information, please visit http://www.avanta.co.uk or call +44 (0)870 0493 401.