Vivalogue Expands Awareness and Fund-Raising Publishing Division

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Specialist books are a powerful alternative to traditional promotional and fund-raising tools, allowing businesses, charities and organizations to raise awareness and funds with added retention value

Vivalogue, the specialist publishing house with branches in the UK and Canada, has announced an expansion of its niche book publishing division. “Societies, charities and organizations find that publishing a book is both an effective fund-raising tool and an enduring awareness-raising vehicle to promote their work,” says director Lynn Duncan. “Unlike advertising or one-off events, a book is a permanent, ongoing promotion of your work or business.” The niche books can take many forms and variety of content: an anthology with contributions from members, supporters or beneficiaries; a history of the society or the personal histories of its members; a coffee table photography book; a yearbook; a celebration of a specific anniversary or event; a collection of recipes or poems. For businesses, it can be a company history, an anthology of project case studies or profiles of key executive staff. The possibilities are as varied as the businesses, charities and organizations themselves.

For businesses, Vivalogue offers a full-service book creation facility, from research, writing and editing, to design and printing. For societies and charities, the publishing house has developed three specific models for social enterprise publishing which enable the organization or charity to cover the costs of their book publishing project, so that all the proceeds of book sales go directly to their fund-raising initiative.

A recent example is the partnership with Plan Canada’s Because I Am a Girl Initiative for a fundraising anthology celebrating mothers across Canada. Contributors have purchased pages in Because You’re My Mother to pay tribute to their mothers, using their own words and photos, with the net proceeds supporting Plan Canada’s mother and child health project in Tanzania. Contributors will receive a copy of the book in time for Mother’s Day giving on May 13, 2012.

The subscription publishing model allows the organization or society to pre-sell copies of their book to a number supporters and members. After publication, additional copies are then sold to a wider group of supporters, members and the public, with all proceeds going as profit to the group. This is suitable for groups with committed, active supporters and members with a personal or professional interest in the book's content. 

Vivalogue’s experience in fund-raising and successful grant applications can assist groups and charities to manage a sponsored publishing project. The costs of producing the book (editorial, design and printing) are covered by grants from local community and government bodies or from corporate sponsors. This is suitable for organizations or societies with specific, community-based work where the benefits to the sponsors are quantifiable and in keeping with their community commitment.

About Vivalogue Publishing 
Vivalogue is a specialty publisher with a particular focus on personal and oral history. Vivalogue offers research, writing, editing, design and printing services in Canada and the United Kingdom. For more information, visit http://www.vivalogue.com.   
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For media inquiries, contact:

Lynn Duncan, Director, Vivalogue Publishing Canada Ltd.,
T: 604-522-6222/C: 604-512-9997/ lynn(at)vivalogue(dot)com

Kilmeny Jane Denny, Director, Vivalogue Limited (UK)
T:44 (0)1904 749 038/ kilmeny(at)vivalogue(dot)com

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Lynn Duncan
Vivalogue
1-877-538-6222
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