Bon Chovie (Brooklyn Anchovy Entrepreneurs) Rocks the Boat with SmallKnot (Brooklyn Tech Startup)

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Fried anchovy phenom teams up with local crowdfunding experts to aid in expansion.

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These unlikely anchovy entrepreneurs have now grown from one weekly market to three, and eventually hope to move beyond their 10x10 tent into a brick and mortar location in the near future.

When husband and wife team Neill and Renae Holland launched their fried anchovy business one year ago, they had no idea that it would be an instant hit. Neill, a writer, media expert and avid fisherman, and Renae a music industry professional and food enthusiast created the concept for Bon Chovie in their Brooklyn kitchen in 2011. Within weeks they went from selling 20 pounds of the little fish per weekend to nearly 60 pounds every Saturday at local all-food flea market Smorgasburg.

These unlikely anchovy entrepreneurs have now grown from one weekly market to three, and eventually hope to move beyond their 10 by 10 tent into a brick and mortar location in the near future. However, in this down economy it is difficult for even thriving small business to obtain much needed capitol to fuel expansion.

Enter Smallknot – a new crowdfunding platform created by two former lawyers, Ben Rossen and Jay Lee. They were tired of seeing beloved local businesses fizzle out from lack of funding. Rossen and Lee seek to solve that problem by generating a lump investment compiled of small sums of cash donated by friends and fans of a particular business. In exchange for their contributions, customers receive rewards such as discounts, exclusive products and behind the scenes experiences.

In the case of Bon Chovie, donors will get free food, merchandise, guided fishing trips, dinners on the beach and cooking lessons. They hope to reach their goal of $6,000 to buy a much needed cargo van to carry equipment from market to market. This new approach to cultivating local business is sure to be a big hit. Bringing owners and their customers together creates a bond with the community and the potential for even greater growth and new relationships. To follow the Bon Chovie campaign visit SmallKnot.com.

For more information about these Brooklyn anchovy entrepreneurs visit BonChovie.com.

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Renae Holland
Bon Chovie
(718) 668-5391
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