Every article on NonprofitPR.org is taken from the real nonprofit world and uses actual examples of challenges, opportunities, mistakes and successes that the nonprofit marketing professional has personally witnessed.
Gardiner, Maine (PRWEB) April 30, 2012
SHOESTRING (the nonprofit’s agency) has launched NonprofitPR.org “as a public service to nonprofit organizations,” according to Hannah Gregory, agency founder and nonprofit PR guru.
“Too often I read books, tips articles and attend workshops that are meant to help nonprofits, but really offer no real solutions for things they can do immediately to improve their organization’s communications,” says Gregory, adding that most of the tips on NonprofitPR.org don’t necessarily require a marketing budget to accomplish.
Every article is taken from the real nonprofit world and uses actual examples of challenges, opportunities, mistakes and successes that the nonprofit marketing professional has personally witnessed.
“When nonprofits hire SHOESTRING for branding or PR projects, we are able to use our extensive experience solving challenges, says Gregory. “We can offer them hindsight ahead of time because most likely we have encountered the same problem or challenge before and know what will work and what will not.”
SHOESTRING wants to offer some of this same advice to nonprofits through tips articles, since they are a mission-based agency with an agenda to educate nonprofits and not only serve them as clients.
The articles on NonprofitPR.org range from the serious to the fun (and funny). Examples include a “top ten” list of signs a nonprofit needs a new logo, what to do branding-wise when nonprofits merge, and the most common mistakes nonprofits make when they send out press releases.
The tips articles fall into four categories: branding and messaging, digital PR, media relations and general marketing tips.
SHOESTRING also has a partnership with the Philanthropy Journal and has been providing tips articles for their online resources section for several years.
SHOESTRING (the nonprofit’s agency) is a full-service marketing communications agency that provides services exclusively to nonprofit organizations and does so even on “shoestring.” The New England-based agency has been in operation for more than a decade and has served clients in Maine, California and everywhere in between.
For more information, go to http://www.ShoestringAgency.org.
For free nonprofit marketing & PR tips, go to http://www.NonprofitPR.org.