36Boutiques and Foschini Partner with Young Talent to Offer Exclusive Items

Share Article

36Boutiques, South Africa’s premier online fashion retailer, and Foschini have partnered to bring sophisticated and fashionable South Africans three limited edition designer T-shirts. The shirts are designed by three participants in the AFI Foschini Fastrack competition and will be available exclusively on 36Boutiques.com.

36Boutiques, South Africa’s premier online fashion retailer, and Foschini have partnered to bring sophisticated and fashionable South Africans three limited edition designer T-shirts. The shirts are designed by three participants in the AFI Foschini Fastrack competition and will be available exclusively on 36Boutiques.com.

The AFI Foschini Fastrack competition is an initiative to give young student designers a prominent platform within the South African fashion industry. Its panel of expert judges not only selects the cream of the crop of the year’s students, but also provides invaluable advice and a constructive critique for all the young designers involved.

36Boutiques now introduces them to the South African market as some of the best young designers to enter the fashion industry this year. Through this relationship with Foschini, visitors to 36Boutiques will receive a free t-shirt designed by one of the three when buying any Foschini items from 36Boutiques.

The three designers are:

Mia Kriek, a graduate from Elizabeth Galloway Academy of Fashion Design who produced a collection inspired by the apocalypse style of the modern urban warrior woman that empowers woman and portrays them as strong leaders and icons in society. Kriek has always been fascinated by the female body and seeks to accentuate natural curves to create an imposing figure. Smart, lush and powerful are her key words.

Chelsey Wilson, another graduate from Elizabeth Galloway Academy of Fashion Design, produced a collection entitled "The Story of a Girl" showing pretty pastels in modern shapes, with a feminine and vintage feel to it. Designing clothes gives Wilson the opportunity to express herself artistically, while also combining a sense of practicality that is required for everyday dress.

Thoki Tafeni, a graduate from Cape Town College of Fashion Design, produced a collection inspired by the Frieda Kahlo painting, The Broken Column, the image of a back brace and the colours of a spine. Tafeni describes her style to be classic with a bit of an edge, which she translates throughout her designs.

*T-shirts are limited edition and only available while stocks last.

Note to the editors:

About 36Boutiques
36Boutiques is South Africa’s premier online fashion destination. We believe in the power of fashion to identify, individualise and tell a story. We spend every day seeking out the finest brands, fashion designers and products for our customers. We believe in managing a fine balance between local and international brands, always aspiring to the highest standards of quality, fit and fashionability. We are part of MIH Internet Africa, a group made up of some of Africa’s leading e-commerce properties within the Naspers stable.

About AFI Foschini Fastrack competition
The AFI Foschini Fastrack competition is responsible for finding emerging talent around the country, offering an opportunity to jumpstart the selected winners’ careers by awarding them an internship with the Foschini design team. Last year these three students won the competition and have completed their internships with Foschini.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gadija Gamieldien

Luanne Slingerland
Follow us on
Visit website