Harsh Nagpal, Director of Monsoon Ads said - "Online Video Advertising is an extremely powerful brand building medium that lets advertisers track exactly how many times their ad has been seen, as opposed to Television where there is no tracking"
New Delhi (PRWEB) May 01, 2012
Monsoon Ads Pvt. Ltd. – India’s leading online video advertising network, today announced the launch of its premium “Monsoon Commit" product that gives advertisers in India the option to only pay for video ads watched in their entirety. This product is designed for campaigns where its most beneficial to have the target audience watch the full video ad.
Harsh Nagpal, Director of Monsoon Ads said – “Online Video Advertising is an extremely powerful brand building medium that lets advertisers track exactly how many times their ad has been seen, as opposed to Television where there is no mechanism to know how many viewers actually watched the ad. The US, UK and Canada markets are proof of the value of this medium with US CPMs on premium video-on-demand sites ranging anywhere from $10 - $40. We believe that in India, there’s still a need to plug the gap between the value provided by such advertising solutions and the corresponding rates offered to publishers/networks. We hope that through our Monsoon Commit product for Indian advertisers, the value of this medium will be strengthened and brought to the forefront. Monsoon Commit will not only benefit the advertisers but also help boost online video rates in India to be in line with the value provided and thereby enable publishers to monetize their video-on-demand sites more effectively in the long run”
Monsoon Ads is the leading Indian/South Asian video ad network with access to 60 Million global video ad impressions per month, 15 Million video ad impressions per month being in India. Prominent publishers in Monsoon’s network include Bollywoodhungama, Eros, Sulekha, Mid Day, Patrika, Bigflix, Dainik Jagran. Several premium advertisers like Unilever, P&G, Maruti Suzuki, Max New York Life, MapmyIndia, Bridgestone etc. have already benefitted from Monsoon’s vast publisher network and its proprietary advertising solutions.