Share and Care in a Brand New Way Through the Kleenex® 'Share the Softness' Campaign

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Kleenex® engages Malaysians to Share the Softness with Friends, Family and the Less Fortunate

Be part of the movement to share a gift of softness! An innovative, new campaign from Kleenex®, Share the Softness, advocates the importance of softness in our everyday lives, and encourages sharing as a way of showing others that we care. There are many ways to share the softness and you can start by sending a Kleenex® Share Tissue Pack at or through select retail stores in Malaysia.

Kleenex® Facial Tissues is developed from top quality 100% pure virgin fiber using a novel technology to deliver the best in tissue softness and strength. To celebrate this innovation, Kleenex® now invites all Malaysians to share this unique softness with family and friends.

“Kleenex® is a household brand that is trusted by Malaysians to deliver unrivalled softness and quality, and we believe that’s something worth sharing with everyone you love,” says Mr Sumeet Parab, Marketing Manager of Kimberly-Clark Malaysia. “Our loved ones always deserve the best, and sharing the softness of Kleenex® lets them know that you care enough to share the best.”

“The softness of Kleenex® needs to be experienced, and the Share the Softness campaign helps us spread that message – it is designed to be as interactive as possible so that we engage with Malaysians of all ages, through a variety of channels, primarily through social media, online as well as on-ground, and through the broadcast and print platforms,” he added.

Sharing Through Social Media…Aside from being able to request for the Share packs through the Kleenex® Malaysia Facebook fan page, there are also other interactive activities online too, such as special areas where fans can share their thoughts on a particular topic of the week, including topics about the brand and products. Throughout the year, you are also eligible to take part in contests that will kick off with the Kleenex® Moments contest in May, with RM14,500 worth of cash prizes and Kleenex® products to be won. Moreover, the fan page will be a source of information as its members will receive a series of parenting and family activity ideas and updates on a regular basis.

Sharing with the Less Fortunate…The Kleenex® Share the Softness campaign not only rewards consumers and their loved ones, but also gives back to the less privileged as well – “Additionally, bringing softness to those who need it most would make the whole idea of sharing even more meaningful,” explains Mr Sumeet Parab. “So for every entry in the Facebook Kleenex® Moments contest, Kleenex will donate one pack of tissues to a non-profit organization. In fact, consumers can also use this as inspiration to reach out to the needy with the softness of Kleenex® – it would make a wonderful entry in the Kleenex® Moments contest!”

Sharing On-Ground…In major retail outlets nationwide, Kleenex® reveals the Kleenex® Share bundles specially packaged in sets of five at a recommended retail price of RM12.60, so you can buy four and get an extra pack to share with those you care about! The Share bundles come in limited edition packaging with designs inspired by nature and flowers. The series of floral designs incorporate simple garden flowers which are reinterpreted in a modern way with fresh colour themes to emphasize softness, elegance and freshness, giving you another reason to commemorate the importance of sharing the softness. Consumers can even collect each design as they will change with every quarter!

“Everyone needs softness in their lives, whether it’s a gentle word of encouragement or a token of affection from our loved ones,” says Mr Sumeet Parab. “The Share the Softness campaign is our way of encouraging Malaysians to show that they care, and we hope that it doesn’t end with family and friends but also with neighbours, teachers and others in our community who make a difference in our lives.”

For more information, please call Kimberly-Clark Consumer Care-line at 1-800-82-1188 (toll-free) on weekdays from 9.00am to 5.00pm.

About Kleenex®
Kleenex® is the world’s well-known brand of facial and bath tissues. Kleenex® tissues are made from 100% virgin pulp, which make them suitable for even the most sensitive skin. Kleenex® tissues, available in a variety of attractive and convenient packaging formats, are distinctive for their ideal softness, strength and absorbency.

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Sophia Lee

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