Ann Arbor, MI (PRWEB) May 07, 2012
After taking the initiative to thank customers with postcard mailers, a Pennsylvania tire dealer generated more than $17,400 in new sales. The owner also reported an overall program response rate of 44%. Using the same Customer Appreciation program, a leading tire dealer in Kansas experienced a 36% response rate and gained $14,800 in additional business.
The tire dealers continue to find financial success by giving back to the heart of their small businesses: loyal customers. Twice a year, the dealers show their appreciation by mailing personalized holiday greeting cards to their most valued customers. The greeting cards include monetary certificates to be used on any service or product in their store.
Each time Customer Appreciation mailers are sent, customers are encouraged to visit and are reminded that loyalty is rewarded. As any small business owner knows, creating a loyal customer base is vital to growth.
A smart business owner is constantly finding innovative ways to generate new revenue while giving back to their customers. For more details about the tire dealers’ results or for information on the Customer Appreciation program used, visit http://www.wellspringsuccess.com/CA.aspx.
About WellSpring, Inc.:
WellSpring, Inc. is a marketing company that specializes in helping small businesses reach their full potential. They provide affordable marketing management tools that help reduce expenses and streamline operations. WellSpring is dedicated to delivering the highest possible results at the lowest possible price and is located in Ann Arbor, MI.