Vancouver, B.C. (PRWEB) May 14, 2012
Prestige Marketing Inc., an experienced provider of marketing solutions for the Information Age, has released a new infographic entitled "Online Marketing in 2012: What You Need to Know." Infographics are a key way to communicate information effectively and in as little time as possible.
The importance of infographics
Most webmasters and internet researchers are aware that the way in which people read on the internet is quite different from the way they read a novel. Consumers in search of information do not so much read online as skim. They scan a webpage in its entirety, often using the scroll bar to get an overall feel for the whole page before reading any section.
During this scanning process, they pay particular attention to headings, titles, bulleted lists, and images. While relevant images can be helpful to most websites, the infographic is a step above. Infographics are specialized images that combine text and visual elements to paint a picture that users can grasp almost immediately. Online research has determined that many users will pay more attention to an infographic than to text paragraphs containing the same information. Prestige Marketing understands that some website visitors will not read lengthy sections of text at all. To communicate marketing information to these individuals requires the use of infographics and other strategies involving visual elements.
Prestige understands online marketing
Prestige has vast expertise in the area of online marketing and has chosen to use their new infographic to illustrate key points that businesses in the Internet Age should understand. Ecommerce is an ever-changing market. This means that businesses hoping to keep up with ever-changing trends need to understand them first.
One key point brought out in Prestige's new infographic is the fact that during 2011 searches conducted by mobile devices increased fourfold. This trend is expected to continue to build as more and more Americans and Canadians begin to use their cell phones and tablet computers as e-commerce devices. Any online marketing strategy should also include elements of a mobile marketing strategy so that users searching for products via their mobile devices can receive content optimized for small screens. Few things turn a potential mobile customer away quicker than an inability to make sense of a webpage as displayed on his or her device.
The infographic released by Prestige also illustrates how almost three-fourths of those participating in social networking also consume products and services sold online. In fact, e-commerce retailers are finding that more than half of their visits occur when users are logged onto social networking sites.
Businesses interested in more information about online marketing and the use of infographics can connect with Prestige Marketing Inc. via email at: info(at)prestigemarketing(dot)ca;or via the company’s website at: http://prestigemarketing.ca/.