Vancouver, B.C. (PRWEB) May 21, 2012
Prestige Marketing Inc., a specialist in online advertising solutions and strategies, provides businesses in Canada and in the United States with a variety of online marketing techniques. These include the relatively new field of social media marketing.
Social media in the workplace until recently has been a rather controversial issue. Employers generally saw sites such as Twitter, LiveJournal, Facebook, and LinkedIn as a time-waster for workers since most workers accessing these sites while on the job were using them for personal communications. This detracted not only from time on task in the workplace, thereby slowing down productivity and workflow, but it could also contribute to workplace that might appear less than professional to visitors such as potential or existing clients.
What Prestige Marketing recognizes is that there is in fact a powerful way to use social media networking in the workplace. By establishing a business presence on social media sites, small and medium size companies can promote their products and services to a wide audience at a relatively low cost. Large corporations can also use these same strategies, but one of the interesting angles to social media marketing is that it can in some ways help to level out the inherent advantages that a large firm may have.
For example, when it comes to television advertising most small and medium size companies find themselves priced out of the market or only able to purchase advertising slots late at night when relatively few viewers are tuned in. This is because of the cost structure associated with television advertising. Social media marketing, however, features low costs both on an upfront basis and over time. Establishing a business presence on many of the most popular social media sites takes almost no start-up money in many cases.
The ways in which social media can be leveraged for marketing purposes are just beginning to be explored, but Prestige Marketing is at the forefront of these efforts by helping business clients to understand the various techniques that are possible via social media. The key to social media success is encouraging others to broadcast a message on behalf of a business. One way to accomplish this is to provide some sort of fun puzzle with several solutions. Customers who solve a puzzle can be given a percentage-off coupon, but only if they post the solution and a link back to your social media page on their own page. This "tell a friend" strategy will quickly spread a message far and wide and is preferable to simply offering all users a percentage-off coupon since the simple coupon strategy has no organic method of spreading outwards from the source.
For assistance developing a social media marketing strategy, contact Prestige Marketing Inc. at their website or via email at: info (at) prestigemarketing (dot) ca.