Vancouver, BC (PRWEB) May 28, 2012
Prestige Marketing, Inc., a specialist in internet marketing and online advertising, provides small and mid-sized businesses in the North American Market with assistance launching and maintaining their paid search advertising campaigns.
What is paid search marketing?
Also known as "paid inclusion," paid search marketing is an advertising strategy that leverages the number one tool that individuals use to find content online: search engines. Normally, when a user types a search term into Bing, Google, or another search engine, they may be provided with both sponsored and non-sponsored results. The non-sponsored results appear purely as a function of the page rankings associated with each webpage; typically these rankings are derived from such statistics as the page's use of SEO and the number of inbound links on other sites that will lead individuals to that page.
Sponsored results appear on the search listings because the company in question has paid them to show up in a prominent position. In effect, sponsored search engine listings are a form of advertising. However, they can be a particularly powerful form of marketing because to many users they do not appear to be advertisements. Even if they are labeled as "paid search results," as can be true on some search engines, the nature of reading on the internet – skimming and scanning rather than reading every word – can cause search users to not perceive these short descriptions and links as marketing materials.
This is highly significant. Advertising research has demonstrated that the more ads a person is exposed to, the more "immunity" they tend to build up to marketing messages. When users see a marketing message and do not mentally classify it as an advertisement, they are more likely to pay close attention to it. In this phenomenon lies much of the power of paid search marketing.
Another reason why paid search marketing can be so effective is the rapid-fire nature of the internet itself. Online search users do not want to spend an hour or more diligently looking for the best site for the product or service they desire. In general, what they want is to access a good site fast, which means clicking on one of the top pages on the search listing. By using paid search marketing, firms can be sure that their pages will appear near the top of search listings.
The typical fee structure for a paid inclusion strategy involves acquiring an annual subscription that will promote a single webpage in the paid search listings. The search engine involved will automatically re-index the page on a regular basis to keep content in the search engine fresh.
For more details about how Prestige Marketing Inc. can assist you to begin or continue a paid search listing strategy, visit the company web page or email one of their specialists at: info(at)prestigemarketing(dot)ca.