Richmond, BC (PRWEB) May 01, 2012
Serenity Living Stores, an internet-based provider of electronics, furniture, and baby accessories, is pleased to announce its participation in the McAfee Secure program. Customers visiting the online presence of Serenity Living Stores can see an insignia indicating this participation by looking at the upper right portion of their screens. The insignia, which features a small shield containing a red field and a white "M," along with the words McAfee SECURE, appears on every page of the Serenity Livings Stores web sites.
What does the McAfee SECURE Trustmark mean?
Many individuals are concerned, and rightfully so, about the safety and security of their personal information when they use it to purchase items online. Making a purchase via the internet usually involves disclosing a variety of personal financial details, including information that consumers are usually urged to keep to themselves. Customers will have to give not only such mundane details as their name and shipping address, but also their billing address and the credit card number that will be used to finalize a purchase. It is also necessary to disclose expiration dates on credit cards.
This information can be misused if it ends up in the hands of the cyber criminals who prowl the internet looking for vulnerable e-commerce sites. This is where the MaAfee SECURE program can prove invaluable to consumers wondering which websites are to be trusted with their financial information. If a website displays the McAfee SECURE insignia – officially known as a Trustmark, it indicates that the site in question has passed the rigid security tests administered by McAfee, a world leader in the field of internet security.
The McAfee SECURE Trustmark indicates that a website could pass these tests when it was initially set up. However, because hackers and cyber criminals present a "moving target," always improving their methods of attack, the McAfee SECURE program involves daily testing of website security features. Each day, McAfee remotely connects with the Serenity Living Stores website to test and certify that it presents consumers with a safe shopping experience. These tests include measures designed to protect Serenity's customers from not just identity theft, but also from the presence of spyware, viruses, and other online threats that lurk on the internet.
The McAfee SECURE Trustmark program helps to guarantee that customers of the Serenity Living Stores site will not have their personal information compromised. It also serves to help make sure that links on the Serenity site will lead only to trusted pages and organizations. Some hackers use a technique known as hijacking to transform links without the site owner's knowledge or consent; such links can lead consumers to dangerous websites that may attempt to install malware on their computers. Thanks to Serenity's decision to participate in the McAfee SECURE program, the Serenity Living Stores site is scanned daily to detect such malfeasance.
To find out more about how Serenity Living protects its customers, visit the company online at serenitylivingstores.com.