Arlington, VA (PRWEB) May 01, 2012
The innovative product, known as a Joey, is designed to attach all of a girl's essentials to her body, including a cell phone, money, credit cards, IDs, and keys. The Joey consists of a slim pouch attached to a leather woven chain necklace. Worn around the neck, the Joey allows girls to be free from carrying a purse and having to worry about losing their essentials. What sets this product apart is its functionality. The Joey can attach to any layered or extension necklace and can be clipped onto a beltloop. Even better, the pouch can be discreetly tucked under the shirt without anyone noticing.
"I'm very pleased with how the product line materialized," explains the Neckid founder. "The top priority was to produce a high quality and versatile product. By constructing the product with smooth, Italian leather and exquisite gold plated hardware, I believe we achieved that. I'm certain that our product line will help girls hold onto their essentials in a fashionable and utilitarian manner."
About Neckid, LLC
Founded in October 2011, Neckid developed their product line in affiliation with a premier Beverly Hills fashion consulting group. The idea for the Joey was conceptualized by the founder during his time in college after witnessing how frequently girls would lose their purses and cell phones at parties. Coupled with the trend of girls putting their phone in their bra, he determined a product that can attach all of a girls essentials to their body and be tucked into their shirt would provide a major benefit.