Cake Decorating Magazine Sees Social Media Success

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New magazine reaches 38,000 Facebook likes within two months of publication.

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In the first month the Cake Decorating Facebook group received 27,762 likes, with the peak of the ‘likes’ happening in mid-March.

De Agostini’s new venture Cake Decorating magazine has seen incredible success with its social media presence. The 90-part series launched in early March this year, and is aimed at teaching basic cake decorating skills to beginners.

Cake Decorating is unique in the market as the only magazine with a sole focus on teaching cake decorating skills. The magazine aims to give readers an affordable new hobby, with each issue supplemented by the free tools needed to follow the tutorials in the magazine. The series will teach readers how to make iced cookies, cool cupcakes, and occasion cakes at home amongst much more.

In the first month the Cake Decorating Facebook group ( received 27,762 likes, with the peak of the ‘likes’ happening in mid-March. This number which has since grown to almost 38,000 likes. In terms of social media exposure, this is a huge achievement for a recently launched publication and indicates the high demand to learn cake decorating skills at home. This also reflects the success of the television advertising campaign and unprecedented traffic to the website during the launch period.

Daily user engagement on the Facebook group remains very high, with anywhere between 40 to100 new user photos being uploaded to the group photo album each day. Readers have been keen to show off their new cake decorating skills and the community has continued to thrive on shared tips and feedback. The photo album provides a hub of inspiration for the community and is a chance to compare the different outcomes of the recipes and techniques taught in the magazine each week. Polls are posted two-to-three times a week in order to give readers a chance to discuss their preferences on various light-hearted subjects from cupcake flavours to piping techniques. Typically around 1,000 readers respond to each poll.

The regular Friday and Monday ‘catch up’ posts are also fast becoming a tradition. On Friday, readers post their plans for the weekend and on Monday report back with photos and discussion of their decorating adventures. The posts aim to build on the established content of the magazine, giving the readers a chance to coach each other through the new techniques and discuss how to use the free decorating tools.

The weekly blog posts have also proved to be popular with readers. Some posts have taken the form of bonus recipe blogs commissioned from professional bakers (featuring delicious recipes like triple chocolate cupcakes). The specialist diet blogs on vegan and gluten-free baking have provided especially popular, and provided a great opportunity for the magazine to respond to community requests.

The Twitter community has been similarly successful. The community moderators retweet reader questions daily to create a platform for readers to speak directly one another, creating a true hub of activity and information via the Cake Decorating feed. The community currently has 3,300 followers and is expected to grow as more issues of the magazine are released.

Magazine subscribers will receive additional gifts including a full set of silicone bakeware, a portable cake caddy and a biscuit and sugarcraft gun. Cake Decorating magazine is available at major high street retailers including ASDA, Morrissons, Sainsbury, Tesco and WH Smith. Subscriptions can also be bought online at

Follow Cake Decorating on!/mycakedeco and reach them on Facebook at

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