New Book Does This News Make Me Look Fat? Addresses Mental Obesity Epidemic.

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New book from ad executive, titled Does This News Make Me Look Fat?, says America’s fast-food media consumption is promoting dangerously weak critical thinking skills and eye-raising beliefs (a.k.a. mental obesity). It shows how to apply the principles of food and food dieting to media consumption as a model for better mental fitness.

20% of Americans think the president is Muslim. 50% of the people who receive Medicare, Social Security and other programs don’t believe they get government money. Why, at the pinnacle of the information age, do so many Americans hold so many corrupted facts and beliefs? New book Does This News Make Me Look Fat? How America's Junk Food Diet Makes Us Mentally Obese. And The Diet Plan For Fitness presents an answer and a solution.

The book argues that the public is not dumb, but rather mentally obese. A condition where fast food like media consumption (large, low quality and taste driven) media habits have made us mentally flabby, cognitively lazy and easily manipulated by emotional and fact-free arguments.

"Media is food for the mind," says author and 20-year advertising executive Brooks Richey. “Without a nutrition plan to guide our data consumption, we tend to consume media that caters to our visceral tastes over our knowledge nutrient needs. Like eating lots of ice cream over vegetables. The build up of junk or opinion-based data takes its toll on the mind and our critical and cognitive skills.”

The book suggests managing the evaluation and consumption of media the same way you do food. Developing a palate to taste flavors in media, learning to distinguish ingredients and facts from emotional taste and flavorful opinions and use the information to create a balanced, mentally nutritional media diet using a media food pyramid.

Richey says the need for a book like this is long overdue because media and its ability to influence has never really been explained to the public in a way it can wrap its head around beyond “left/right” bias and angry accusations. A 2011 Pew Research poll says the anger at the media is at the highest level ever. Richey says that frustration comes from the public’s sense of helpless to understand its relationship with media outlets or do anything about it.

As he believes The Omnivore's Dilemma was the wake up call for hidden dangers to people within food, Richey thinks Does This News Make Me Look Fat does the same for media. Using food as a model to present a way for ordinary people to make informed and balanced media decisions. And through a healthier media diet, improve their mental fitness and informed reasoning skills to stand up to manipulative messaging.

The book, published through imprint Omena Publishing, is scheduled for release May 1, 2012 on Amazon, Apple and Barnes & Noble bookstores. More on the book is available at the book’s web site and the author’s site

About Author
Brooks Richey is an award-wining advertising writer, media strategist and president of media consultancy Adhocracy Marketing Group. He’s written and produced ad campaigns for CBS, The Ad Council and Builders Square featuring comedian Tim Allen. He also writes on media and cultural issues at the blog

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Nik Radzi
Omena Publishing
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