Pure Mountain Olive Oil, an Olive Oil and Balsamic Vinegar Tasting Emporium set to Open Memorial Day Weekend in Rhinebeck, NY

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Local entrepreneur responsible for the Crowdfunding portion of the Jobs Act practices what he preaches and launches a small business of his own, joining us at Pure Mountain Olive Oil

Pure Mountain Olive Oil

Pure Mountain Olive Oil Tasting Emporium

Zak Cassady-Dorion has not only created legislation that will allow small businesses all over the country to grow their businesses and create jobs, but he is practicing what he preaches and starting his own family-owned business.

Zak Cassady-Dorion is a partner and co-founder of Startup Exemption, the group responsible for the framework of the Crowfunding bill that was signed into law on April 5th (one of the six bills included in the Jobs Act). The bill will allow small businesses across the country to access capital to start and grow their businesses and create jobs. Mr. Cassady-Dorion is a true believer in small businesses and he has recently teamed up with his cousin, Charlie Ruehr, to open an olive oil and balsamic vinegar tasting store at 23 East Market St. in Rhinebeck, NY. Pure Mountain Olive Oil will be a gourmet food retailer specializing in high-end extra virgin olive oil and balsamic vinegar. The family-owned business takes the clothes buying experience and brings it to food: allowing people to touch, feel, and taste the product before they buy it. The Grand Opening of Pure Mountain’s flagship retail store is set for Memorial Day Weekend in Rhinebeck.

Mr. Cassady-Dorion is passionate about small businesses and passionate about food. He is bringing these two passions together in this new company, Pure Mountain Olive Oil. When asked to describe his business, he responded: “Pure Mountain Olive Oil will be a tasting emporium. As you walk in our store, there will be 20 different balsamic vinegars and 20 different extra virgin olive oils that you can taste. We’ll also have some complimentary products such as gourmet sea salts, cutting boards, and high-end pastas. We carry only the highest quality products because we believe our customers deserve healthy and delicious oils and vinegars.”

Zak Cassady-Dorion, originally from Niskayuna, NY, has not only created legislation that will allow small businesses all over the country to grow their businesses and create jobs, but he is practicing what he preaches and starting his own family-owned business that will create jobs.

According to the Kaufman Foundation, in past recessions small businesses have accounted for the vast majority of new job creation. However, we have not seen that happen in this recession. The difference is that in this recession the access to capital has dried up. Banks aren’t lending and venture capital only invests in 2% of the companies who even approach them. Crowdfunding will level the playing field by allowing entrepreneurs and small businesses to raise up to $1 million through small micro online investments. Pure Mountain currently does not use crowdfunding but when asked about it Zak replied, “We will certainly look into crowdfunding as we try to expand and grow our business. Right now, we are just concentrating on the success of our first store in Rhinebeck, providing people with the best available olive oil, and creating a great all around shopping experience.”

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