Interest Free Payday Loan Set to Shake up Short Term Loan Industry

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Instant Loans Direct to launch a 0% payday loan which is open to all new customers for a maximum of 10 days any time of the month

We hope our 0% payday loan will change the industry forever

Following its trial launch in December, 2011, leading online loan lender Instant Loans Direct have decided to launch a permanent 0% payday loan.

The Loan will be for a maximum of 10 days, which can be taken out any day of the month, to all new first time customers.

The company is pressing ahead of its launch in a bid to enforce its market leading position of being able to provide customers with the lowest rate for a short term loan online.

Giles Coutts, Founder of the company, said: "Our initial trial of our 0% loan went very well, we have since looked at how we could make it better for customers, and came to the conclusion, that allowing customers to have a 0% loan at any point of the month makes it even better for customers who don't want to pay the expensive rates of other major loan lenders. I hope this reflects my views that we would like to see ILD at the good guys, in what is to be perceived as a market full of loan sharks."

Instant Loans Direct, is one of the UK's leading short term loan lenders, having formed in 2010 it has grown from being a small operation, into one of the UK's largest payday loan provider in the space of 2 years.

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