The first step to avoiding any negative activity is to start with a clear plan for employees that describes what is and isn’t appropriate in regard to mentions of the company on social media sites.
Traverse City, MI (PRWEB) May 01, 2012
The digital marketing masterminds at Oneupweb are consistently at the forefront of everything the internet has to offer, including marketing through social media like Facebook and Twitter. When leveraging social media, lines between casual and professional are often unclear; now, Oneupweb has delivered a guide to recognizing possible pitfalls along with solutions to maintaining brand integrity in the social media landscape, Social Media: The Guide to Creating a Kick-A$$ Company Policy.
“Social has proven itself as a viable marketing channel for brands large and small, but when you put your company out there online and in social media, you are potentially vulnerable to any opinion or conversation so it’s really important to present with integrity,” explains Oneupweb founder and CEO, Lisa Wehr. “The first step to avoiding any negative activity is to start with a clear plan for employees that describes what is and isn’t appropriate in regard to mentions of the company on social media sites.”
It may sound like common sense, but it isn’t the same for every brand. For example, a shoe retailer may express character through slogans with slang, while a mutual funds firm may lose credibility using similar language. Every employee with a social profile carries a piece of the public relations and branding voice with their account and they should be aware of it. Oneupweb’s guide offers advice on drafting a policy as well as tips for implementing and enforcing the policy.
The far-reaching online social scene is an excellent place for marketing, but a few guidelines are particularly helpful in this subjective arena. Social Media: The Guide to Creating a Kick-A$$ Company Policy is available here. Oh, and it’s free.
Oneupweb has been an innovator in digital marketing for more than 15 years, creating integrated online marketing plans that incorporate search marketing (SEO and PPC), social media, web design, and mobile. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for five consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog— StraightUpSearch, and an award-winning monthly newsletter—The Merge. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.