Vantage LED Reports How a Local Business Discovers Worry Free Local Advertising with LED Displays

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Local businesses, like Canal’s in NJ, that rely on local traffic and events should invest in LED Displays. It's the most effective advertising tool for making a powerful and dynamic impression on the local scene.

LED Displays

LED Display Manufacturer

A LED display is the most effective and direct means of advertising today.

Advertising is just one of the many things a business must do effectively to succeed in this new era of instant information, anywhere, anyplace. Outdoor LED Displays have proven to be one of the fastest and most effective ways to increase exposure and communicate locally. As the technology gets better and better, more people are looking to these dynamic advertising tools to send their message out to the public. Recently, Canal’s Discount Liquors in Ephraim, NJ made their move to digital outdoor advertising with a new LED display manufactured by Vantage LED in Corona, CA.

Canal’s Discount Liquors is located at 210 N. Black Horse Pike, about 4 miles south of Camden, NJ. They offer a large selection of beer, wine and liquors at an affordable price with a knowledgeable staff. They host tasting events regularly for wine, beer and other liquors, and have an online store where customers can purchase wine from around the world. The online reviews have been mostly positive, with one local reporting that they offered to chill specific type of beer, ready to pick up just for him, because they didn’t normally stock it cold.

With a connection to the customers and service like this, a business must be able to communicate locally and let the public know what they’re doing and what they offer on a daily basis. Although Canal's is active on Twitter and Facebook, and have an online store, they needed more dynamic advertising to help attract local customers and announce events. A LED display is the most effective and direct means of advertising today. When the time was right, they started looking for a LED sign and eventually found a good online dealer providing a line of Outdoor LED Displays manufactured by Vantage LED. They decided to make their move on the project after working with their sales contact there: “He was very knowledgeable about LED signs and worked on getting us what we needed for a good price,” they said.

The installation was completed at the beginning of March and has received very positive reviews from the local customers. According to Canal’s, the display was simple to install with good help coming from the factory support team. As they continue to use the Vantage LED's LightSpeed™ software, they have been impressed with the ease of use and the new advertising options available. “We now have the flexibility to target specific days to promote products, last minute sales, wine tasting events, and our ‘Flavor of the Week’, immediately and hassle free,” they said.

For a business like Canal’s that relies on local traffic and events, an LED display makes a powerful and dynamic impression on the public. New technology is making LED displays better, cleaner, and more affordable than ever. They are slowly replacing the small manual letter boards and large freeway billboards. Businesses are now able to transmit marketing material directly to the signs on an hourly, daily, or monthly basis, significantly increasing their exposure to a larger customer base. Canal’s is looking forward to tracking their own increases and new sales generated by the LED sign and entering the new world of digital advertising.

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Paul Martin
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