Artisan Precast Implements Full Online Rebranding Strategy

Share Article

Artisan Precast enhances online presence with Colocation America and LaDezign

News Image

Los Angeles, CA May 1, 2012, Artisan precast a Los Angeles-based concrete wall and fence solutions company, has implemented a multi-level online strategy to improve their presence on the internet. The advanced campaign consisted of working with LA Dezign (a Los Angeles web design and online marketing agency) to manage their website and implement online marketing strategies that would adapt to the latest algorithmic changes in the search engine sphere. LA Dezign brought on board Colocation America, (a reliable data center provider) which enabled Artisan Precast to enjoy fast site load speeds and guaranteed uptime.

After identifying Artisan Precast’s most important business objectives, the design team at LaDezign came up with a design and intuitive navigation concept that communicated the firm’s professionalism to its target markets of architects, engineers and contractors. The site design was implemented to be not only aesthetically pleasing, but also to guide visitors to learn about the most important products and information relevant to their concrete wall and fence needs.

Artisan Precast worked with LaDezign to finalize their objectives for a local SEO plan that would increase the site’s visitor conversions as well as attract new client leads. Following an examination of the concrete fence and wall industry, LaDezign utilized the results, along with up-to-date optimization techniques, to balance the keyword distribution with the site text overall. In addition, LaDezign crafted a social media and back linking strategy for Artisan Precast, which has resulted in search engine rank positions on the first page for many of their chosen keywords.

In order to ensure that the site remains stable and live, the Artisan Precast site has been switched to a server hosted by a Los Angeles colocation plan provided by Colocation America. The virtual and physical security of Artisan Precast’s server is placed in Colocation America’s Los Angeles data center, which is complemented by the access it has to top Tier 1 carriers. As a result of their newer and faster website geared towards lead generation, Artisan Precast can spend more of its time now focusing on their core business instead of on outside sales efforts and IT needs.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Menlo Lippowski
Email >
Visit website