Working in an international fashion is not just about embracing the language and culture; it also involves tolerance for new perspectives.
CIncinnati, OH (PRWEB) May 01, 2012
Kaleidoscope Inc., a US-based holistic product development and design firm, announced this week the expansion of its Chinese subsidiary, K’SCOPE, with a new office in Shanghai.
The K’SCOPE Shanghai office, scheduled to open May 1, will focus on design, research, marketing and business development, in partnership with the company’s Kunshan office, which will continue to function as K’SCOPE’s technical center. Growth in China offers Kaleidoscope’s current and future business partners a trusted source for the design and development of products in Far Eastern markets.
Mu-kai Shen, K’SCOPE Director of Asia Operations, will manage the new 3,400-square-foot office, bringing Kaleidoscope’s core competencies to North American partners as well as to Chinese domestic brands. K’SCOPE’s current clients include Proctor & Gamble, Motorola and Ethicon Endo-Surgery. “Expansion into Shanghai is a logical next step,” Shen said. “Starting from Kunshan helped us better prepare for Shanghai’s highly competitive market.”
Before opening K’SCOPE Kunshan in China, Shen managed Kaleidoscope's New York City operations as its Design Manager and brings with him a deep understanding of the products and processes used by Kaleidoscope’s business partners. Prior to joining the company, he designed products in Taiwan, China and the US. His work has garnered recognition from the global design community.
Over the last decade, Kaleidoscope has focused on becoming a global firm to fully support the company’s clients throughout the world. With international design programs and multinational, bilingual employees, Kaleidoscope is a resource for US-based clients seeking international insights and a global presence. “I believe our key to success will be securing our unique core values, and at the same time being flexible to adapt to this environment,” Shen said. “Working in an international fashion is not just about embracing the language and culture; it also involves tolerance for new perspectives.”
In China, K’SCOPE supports automotive, medical, consumer packaged goods, consumer electronics, and ruggedized electronics markets. A full spectrum of services, including consumer research, branding, design, engineering, visual communication and software development, provides a strategic value proposition to its partners.