For a small local company to compete with the best real estate agencies in the world is exciting. But to come out on top in two very highly contested areas... well, it’s safe to say that we’re over the moon here in Coorabell,
Byron Bay, NSW, Australia (PRWEB) May 01, 2012
Unique Estates, a small Byron Bay boutique luxury real estate agency, raised eyebrows when it was judged to be Australia’s best real estate agency as well as having the best marketing practices at this year’s International Property Awards for the Asia Pacific region held last Friday (27 April) in Kuala Lumpur.
The agency, which also received a “Highly Commended” for its website, surprised some observers by coming out on top of much larger and more established agencies.
Nicolette van Wijngaarden, Unique Estate’s owner and managing director, said the win reflects on the overall quality of her company as well as the dedication and talents of management and staff.
“We’re small, but we have a great team at Unique Estates, and one that is continually focussed on quality – quality in the properties we represent, in our interaction with our clients, in every aspect of our operations, and, as these recent awards show, in how we present our clients and ourselves.
“We strive to have that sense of excellence reflected in our marketing and websites, so this global industry recognition is particularly gratifying. To be applauded as Australia’s best by our peers, and in two other very important categories, tells us that we must be doing something right,” she said.
Unique Estates won top honours as the overall Best Real Estate Agency (Australia), Best Real Estate Agency Marketing (Australia) and a “highly commended” for Real Estate Agency Website.
Established 17 years ago and widely considered to be the world’s most prestigious property competition, the International Property Awards cover residential and commercial categories. This year a panel of over 50 real estate professionals examined a large number of entries covering every aspect of the property business such as development, architecture, interior design and marketing.
With its head office in Coorabell near Byron Bay, NSW, Unique Estates is a boutique agency specialising in marketing luxury properties. Ms van Wijngaarden said her company’s success is based on developing a brand around each individual property and then creatively using media and editorials to reach the right audience. “We pride ourselves on understanding the luxury market and delivering the right marketing message at the right time to the right audience,” she said, adding that although small, Unique Estates now represents the most prestigious properties in Australia, Asia, India and worldwide.
In addition to the Asia Pacific region, the International Property Awards have separate categories for Europe, Africa, Arabia, the UK and Americas.
If corporate sponsorship is an indication, the awards are indeed prestigious, with HSBC, Aston Martin, Jaguar, Mercedes Benz, Bentley Motors, the New York Times, Sydney Morning Herald and Google included in the list of sponsors.
“For a local company to compete with the best real estate agencies in the world is exciting. But to come out on top in two very highly contested areas in our region, well, it’s safe to say that we’re over the moon here in Coorabell,” Ms van Wijngaarden said.
Ms van Wijngaarden was on hand to accept the awards in Kuala Lumpur last Friday.