Online retailer expertbuyer.co.uk aims to cut out tech jargon

Share Article

Expertbuyer.co.uk has been set up to help consumers make informed buying decisions about technology products without being intimidated by technical jargon.

Sometimes there are free alternatives to paid-for products that will more than meet your needs. We'll tell you about them. See if you can find another retailer who does that!

An IT manager has set up an online retail business aimed at revolutionising the way customers buy electronic goods after studies revealed people are worried by tech jargon.

Marc Pegg, who for the past nine years has handled IT for a firm of business advisers and chartered accountants, came up with the idea for expertbuyer.co.uk which supplies technology goods direct to the consumer as well as giving the best buying advice.

Says Marc: "We aim to take on some of the much larger retailers by adopting an innovative sales approach.

"Instead of marketing based on largely confusing technical specifications, we'll explain what these mean and how important they are in making an informed purchasing decision.

"Want to know which laptop to buy? We want to make sure that if you buy from us you're never undersold or oversold on specification and you know exactly what you've purchased and why.

"My personal goal was to use my decade of experience in commercial IT management and buying to help consumers make informed buying decisions."

The company's product range includes computers and accessories, laptops, video and digital cameras, mp3 players, e-book readers and televisions.

Marc adds: "We at expertbuyer.co.uk make sure you have all the information you need - in plain English, not geek speak.

"Sometimes there are free alternatives to paid-for products that will more than meet your needs. We'll tell you about them. See if you can find another retailer who does that!"

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Marc Pegg
Follow us on
Visit website