It's very exciting times for us working with whiskey in the U.S. right now because consumer interest in both whiskey and other brown spirits has exploded.
NEW YORK, NEW YORK (PRWEB) May 01, 2012
Leading Wine & Spirits distributor is launching Award Winning Mackmyra Swedish Whiskey, http://www.mackmyra.com/news, in New York!
April 16th, 2012, the U.S. well renowned wine and spirits distributor Opici Wine Company started selling Mackmyra Swedish whiskey all over New York City.
Over the past twelve months Mackmyra has themselves launched the whiskey in a few select locations in New York. Now Mackmyra has partnered with the U.S. wine and spirits distributor Opici Wine Company, that started selling Mackmyra Swedish Whiskey April 16 in New York City, with more than eight million people (more than 18 million people including suburbs). With 50 vendors and over 2000 customers the partnership with Opic,i the sales effort for Mackmyra is now multiplied.
- We at Opici Wine Company are very happy and excited to be able to add Mackmyra wonderful whiskey to our New York portfolio of "Whiskey of the World". The quality is outstanding and we look forward to building a broad distribution of Mackmyra throughout the State of New York, says Lou Geneux, Spirits Director at Opici.
- Mackmyra arouse interest and curiosity in New York. The story, the packaging as well as the least taste allows Americans to embrace our whiskey, says Jonathan Luks, Country Manager for the U.S.
- It's very exciting times for us working with whiskey in the U.S. right now because consumer interest in both whiskey and other brown spirits has exploded. The passion and commitment that Mackmyra stands for, along with their sense of quality, allows Mackmyra to be successful in all our markets as well as across the United States, says Lou Geneux, Spirits Director at Opici.
- Interest in the brand Mackmyra is far from a Swedish phenomenon. There is hardly any place where the competition is tougher than in New York, but we feel that we are performing well in the international arena whiskey, says Richard Lundborg, Marketing Director and Founder Mackmyra.
Opici Wine Company of New York was founded in 1945. The New York branch of Opici is renowned for his expertise in both wine and spirits and has worked on the same principles that have made Opici Wine Group success over 90 years. With it's latest expansion in upstate New York, NY Opici is ready to be the most outstanding wine and spirits company in the State of New York. For more information on http://www.opici.com.
The whiskey from Mackmyra available in New York, is the award-winning The First Edition, in liter format.
Already today you can buy Mackmyra on a number of select locations in New York.Some examples are: Park Avenue Liquor Store and Astor Wines (shops), Aquavit and The Maidstone Hotel (restaurants) and Death and Co.. and Employess Only (bars).
Pictures and more information about Mackmyra found on http://www.mackmyra.com/news
For further information please contact:
Jonathan Luks, country manager USA, +46-70-742 75 57, jonathan.luks (at) mackmyra.se
Richard Lundborg, Marketing, +46-70-672 41 21, rikard.lundborg (at) mackmyra.se
Lars Lindenberger, Press Officer, +46-70-364 40 54, lars.lindberger (at) mackmyra.se
Lou Geneux, Spirits director Opici, geneuxl (at) opici.com
We have followed our dreams and created The Swedish Malt Whiskey. We make it our very own way, by local ingredients and without any additives. The result has put Sweden on the international whiskey map. We offer different experiences for the whiskey lover and outside the box thinkers. Welcome to Mackmyra Swedish Whisky.