New Book Offers Corporate Success, Rather than Collapse

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Doug Treen’s professional experience and education make him an expert in this field

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Doug Treen’s new book “Overcome Why Strategic Plans Fail", For a Breakout Strategy” (published by Trafford Publishing) is a practical book for business executives responsible for strategic planning. It provides the tools and ideas necessary to create a strategic plan for corporate success while avoiding the many common but hidden pitfalls triggering strategic business failure. It is based on Treen’s unique insights and organizational experience facilitating strategic planning.

“Overcome "Why Strategic Plans Fail", For a Breakout Strategy” describes a participative process to conduct strategic planning by breaking down the complexities through a pre-planning analysis of the pertinent data before the planning session. This includes a critical analysis of the existing strategy in relation to competitors.

This preparation allows for a strategic formulation which creates competitive advantage. Creating a differentiated strategy, avoids the assumptions and tendency for fallible one-dimensional plans. It also includes a strategic execution reality test and an organizational diagnostic for a company’s strategic readiness.

Treen says, “… you do not have a breakout strategic plan until you have a means to specifically differentiate your firm from competitors through innovation and, above all, know how you can execute the plan.”

“Overcome "Why Strategic Plans Fail", For a Breakout Strategy” reveals the hidden causes of strategic failure. The book reveals how to purposely create a breakout strategy.

About the Author
Doug Treen, Ph.D., M.B.A. has been a human resources executive in the pharmaceutical, automotive and financial industries for 20 years, a management consultant focusing on executive leadership and organizational development, an M.B.A. lecturer of organizational behavior as well as vice-chairman of a financial institution. He has led strategic planning for companies in several industries. He studied social philosophy, psychology and social science for his Ph.D. Treen lives with his family near Toronto, Canada and enjoys skiing, boating, mountain biking and nature hiking.

Treen is also the author of “How Leaders Learn to Lead” and “Psychology of Executive Retirement: from Fear to Passion.”

Trafford Publishing, an Author Solutions, Inc. author services imprint, was the first publisher in the world to offer an “on-demand publishing service,” and has led the independent publishing revolution since its establishment in 1995. Trafford was also one of the earliest publishers to utilize the Internet for selling books. More than 10,000 authors from over 120 countries have utilized Trafford’s experience for self publishing their books. For more information about Trafford Publishing, or to publish your book today, call 1-888-232-4444 or visit trafford.com.

EDITORS: For review copies or interview requests, contact:
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Tel: 1-888-232-4444
Fax: 812-961-3133
Email: promotions(at)trafford(dot)com
(When requesting a review copy, please provide a street address.)    
New Book Offers Corporate Success, Rather than Collapse

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