New Sales Best Practices Video for Bankers Reveals How to Position Personal Value in Sales Calls

Share Article

In a sales best practices video for bankers produced by Clarity Advantage, a consulting and bank sales training firm, President Nick Miller explains how bankers can position their personal value to business owners in a way that differentiates them and establishes value for their expertise.

Our video tells bankers how to answer the question, 'What do you do?' in a way that emphasizes their unique experiences and the results they have helped clients achieve.

Positioning personal value is a critical skill for branch managers and other bankers who sell to business owners. In a new sales best practices video, consulting and bank sales training firm Clarity Advantage offers bankers a methodology for positioning their personal value that will differentiate them, build their credibility, and clarify the benefits they generate for business owners.

According to Clarity Advantage President Nick Miller, a well-articulated personal value focuses on results, experience, and examples. He says, “Quite often, bank sales people are asked, ‘What do you do?’ Most answer in terms of the industry they’re in or their position title, which doesn’t position them as a resource who can help business owners run their businesses more effectively. Our video tells them how to answer in a way that emphasizes their unique experiences and the results they have helped clients achieve.”

Entitled Positioning Personal Value (, the two-minute video is one resource Clarity Advantage offers to help bankers position their personal value in sales calls. The company also offers Winning at Prospecting and Accelerating Sales, two classroom sessions for branch managers and bankers who sell to small and medium-sized businesses.

“In Winning at Prospecting and Accelerating Sales, we work hands on with bankers, helping them to determine their distinctive strengths and how to articulate those strengths in conversations with business owners. We teach them how to introduce themselves and translate their experience into potential value the business owner will welcome,” says Miller.    

Positioning Personal Value is one in a series of 12 educational videos Clarity Advantage will produce in 2012 aimed at helping business bankers increase their sales results. To access Clarity Advantage’s video library, visit

About Clarity Advantage: Consulting and bank sales training firm Clarity Advantage helps banks clarify, implement, and execute sales strategies to generate more profitable relationships, faster, with small and medium-sized companies, their owners, and employees, working with branch, field sales, and call center sales team members. The company’s sales techniques also assist banks to attract and expand relationships with individuals and families. Visitors to Clarity’s website,, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business sales techniques and sales management.

Karen Tunks
Clarity Advantage

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Karen Tunks
Email >
Visit website