Holt, MI (PRWEB) May 02, 2012
The Utmost Group, a Midwest-based branding, marketing and integrated marketing communications (IMC) firm, has introduced its new website and blog. The website details the group’s nontraditional methodologies for brand discovery and alignment, along with its low-overhead approach to marketing planning and implementation. The Utmost Blog offers experience-based thought leadership, topical examples and commentary for marketing practitioners.
Founded on the principle of serving the greater good, The Utmost Group focuses on nonprofits, cause marketers and social entrepreneurs. And as part of its collaboration with IMC specialists, the group also develops strategic relationships with like-minded public relations firms and creative agencies.
“We’ve known for years that conventional marketing is wasteful. For nonprofits, this is more than a business problem. It’s a stewardship issue,” Executive Director Chris Grindem said. “When organizations discover their authentic selves and align with core brand truths, marketing and communications work. It’s really that simple.”
In pursuit of its mission, The Utmost Group has developed two proprietary methodologies, http://theutmostgroup.com/core-services. The first, Curated Brand Analysis, utilizes homepages as brand surrogates to provide a gestalt view of the competitive landscape. Customized collages deliver breakthrough competitive and aspirational brand insights. The second, Brand Discovery Research, incorporates emotional laddering, word association, elevator pitch, personification and visual imagery association. When conducted with multiple constituencies, foundational brand truths always emerge.
The Utmost Group is a branding, marketing and integrated marketing communications (IMC) firm serving the greater good, including nonprofits, cause marketers and social entrepreneurs. The group consists of like-minded marketing and IMC specialists, who operate as customized teams for specific clients/projects. While Midwest-based, the Utmost network extends across North America. For more information about the group, areas of expertise, core services, case stories and The Utmost Blog, please visit http://theutmostgroup.com