The Halifax is most talked about bank online in January with a 20% share of comments, according to latest web listening report from DigitalMR

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The top three mentioned UK banks on the internet in January 2012 are The Halifax, HSBC, and Royal Bank of Scotland (RBS). Halifax achieves the highest share of positive comments with 21%. Lloyds Bank (19%) accounts for the highest share of all negative mentions, but only attracts 10% share of positive ones. Clydesdale Bank attains the highest Net Sentiment Score with 66%. Findings are according to the latest social media monitoring report from social media research specialist DigitalMR.

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Although ING Direct consistently achieved the highest Net Sentiment Scores across 2011, it would appear that Clydesdale Bank has made the best start in 2012.”

For the month of January 2012, DigitalMR analysed thousands of online customer comments about major UK high street banks: Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, and Clydesdale Bank. Nearly two thirds (64%) of these views are positive about their customer experiences, compared with 36% negative.

The banks that receive the highest share of online mentions are: Halifax (20%), HSBC (17%) and RBS (15%).

DigitalMR’s report (powered by SocialNuggets) analyses thousands of mentions and customer comments posted via open access social media platforms and relevant finance related websites. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

While Lloyds attracts the highest share of negative mentions (19%) it only garners a 10% share of positive comments. Conversely Halifax (21%) received the highest share of positive posts, compared with a 17% share of negative ones.

Taking each bank’s positive and negative scores into consideration, Clydesdale achieves the highest Net Sentiment Score (NSS) with 66%, followed by Bank of Ireland (49%) and ING Direct 41%. Across January only one bank achieved a negative NSS, Lloyds with (-6%).

Managing Director of DigitalMR, Michalis Michael commented: “Although ING Direct consistently achieved the highest Net Sentiment Scores across 2011, it would appear that Clydesdale Bank has made the best start in 2012.”

Data analysis and customer comments
For regular reports and more information:
Michalis A. Michael
tel: +44 751 571 0370

About DigitalMR
DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

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