Disgraceful Grace Launches Devilishly Simple Loyalty Scheme for UK Classic and Vintage Style Jewellery and Accessory Devotees

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Disgraceful Grace (DG), the e-boutique that offers UK brides and jewellery devotees a convenient and enjoyable online alternative to the high street have come up with a devilishly simple points reward scheme to say thank you to their loyal customers…

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New loyalty points scheme for Disgraceful Grace customers

We have stripped down our loyalty scheme to a simple process so that our customers know what they will earn back, don’t have to keep yet another bit of plastic to hand in their wallets and don’t have to work hard to get their reward!

Disgraceful Grace (DG), the e-boutique that offers UK brides and jewellery devotees a convenient and enjoyable online alternative to the high street have come up with a devilishly simple points reward scheme to say thank you to their loyal customers…1 point for every £1 spent in their e-boutique and £1 back for every 20 points redeemed. No Carole Vorderman challenging arithmetic to wrestle with, a clear and generous thank you from this online store that means their customers can focus on shopping for classic and vintage style jewellery and accessories rather than revising a GCSE maths syllabus before proceeding to checkout.

In 2010 a UK study claimed that despite the recession, us Brits have around £5.2billion of unclaimed loyalty card points with the average person having around £37 each languishing unappreciated on various cards. Bracken O’Hara, co-founder of Disgraceful Grace e-boutique thinks that this is probably because shoppers are confounded by the number of cards in their wallet these days. The study showed that more than a third of shoppers had no idea what their loyalty points entitled them to get, and have no clue as to how many points they earn through a purchase or how to convert their points into physical stuff they would actually want.

“We have stripped down our loyalty scheme to a simple process so that our customers know what they will earn back, don’t have to keep yet another bit of plastic to hand in their wallets and don’t have to work hard to get their reward!” says Bracken, “Unlike some high street loyalty cards, our scheme is very transparent and minimises the work the customer has to do to claim their reward. Our customers don’t have to proactively claim the points, we will automatically apply them to their account as they spend – no having to remember to claim points back if they don’t have a card with them and no need to enter club-card numbers, all they do is let us know they want to redeem the points earned on their account as and when they are ready, and next time they buy from us that amount will automatically be deducted from the total due”.

Having launched on Valentine’s Day this year, Disgraceful Grace are focusing on building their reputation through honest and reliable customer service and quality jewellery and accessories. At a time when the great British public are increasingly turning to the internet to meet the demands of modern life and to find things distinct from the high street, they hope this latest initiative will be popular with multi-tasking women on the go.

This scheme is better than most because it effectively earns DG customers £1 back for every £20 they spend in store – a 5% thank you each time they shop, while at many high street stores shoppers need to spend 3-5 times more to earn the same £1 reward. “We are introducing this loyalty scheme as a genuine thank you to our valued boutique customers. The 1 point per £1 is easy to remember and unlike other schemes we are not asking busy people to do the work to claim a gazillion points for very little payback” adds Bracken.

Disgraceful Grace e-boutique is an online destination for women with a passion for jewellery and an elegant spirit. They source beautiful jewellery and accessories and sell relaxed glamour to time-starved UK brides and accessory devotees. They firmly believe that elegance is more than just the right frock. They know that the devil is in the detail, and focus on finding versatile and classic jewellery such as on-trend cuff bracelets and layered leather bracelets for women to customise everyday and occasion outfits and offer a significant bridal accessory range such as hair accessories, satin and lace evening gloves, wedding dress sashes and versatile shoe clips.

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Julia O'Hara
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