Beauty.com Introduces the Lela Rose Neon Vista Clutch as a Gift with Purchase for Spring 2012

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More than $140 in value, the exclusive bag is a gift with any $100 Beauty.com purchase

Spring is in the air for Beauty.com, Inc. and Lela Rose as they announce their latest seasonal gift with purchase collaboration. Whether you’re picking up Mother’s Day treats or restocking your beauty arsenal, shoppers who visit http://www.beauty.com/lelarose will receive a Lela Rose Neon Vista clutch with a minimum purchase of $100 starting May 1, 2012.

“We’re really starting to feel like pros with these bags, and each spring we try to do something a little different,” says designer Lela Rose. “The great part about this piece is that it’s big enough to hold my makeup, sunscreen, and the kids’ toys, whatever I’m carrying in a given day. And when it’s empty it folds right up and I can tuck it away until I need it again.”

The acclaimed Lela Rose Spring/Summer 2012 collection took its inspiration from the ‘neon graveyards’ of Coney Island and Las Vegas, combining her signature elegance with weathered textures and faded colors. The generously proportioned bag (9.5”long by 6.5” tall) is perfectly suited to warm weather adventures while lined with washable eye-catching tangerine fabric and flanked by textured cotton twill panels that showcase a bold print.

This limited edition offering arrives complete with more than a dozen deluxe and full-size samples from some of the leading brands at the Beauty.com® web store* including:

1.            Smashbox® Camera Ready BB Cream, SPF 35
2.            Arcona® White Tea Purifying Cleanser
3.            NUXE™ Fondant Body Scrub
4.            Stila® Prime Pot Waterproof Eye Shadow Primer, Taffy
5.            Fekkai® Brilliant Glossing Cream
6.            tarte® rise & shine natural lip stain & lip-enhancing lipgloss - FULL SIZE
7.            DDF® Amplifying Elixir
8.            Nick Chavez® Volumizing Shampoo
9.            ~H2O+™ Spa Hand and Nail Cream
10.         Boscia® Green Tea Blotting Linens
11.         bareMinerals® Purely Nourishing Moisturizer for Combination Skin
12.         IT Cosmetics® Bye Bye Under Eye - Full Coverage Waterproof Concealer
13.         Murad® Time Release Retinol Concentrate for Deep Wrinkles
14.         Card for $5 off any future Beauty.com purchase

“We love seeing what Lela has up her sleeve every season,” says Kathleen McNeill, President of Beauty.com. “She always brings out that perfect balance of functional and feminine—the travel-friendly ideal for housing your spring and summer beauty essentials.”

For a peek behind the scenes at the Lela Rose Spring/Summer 2012 collection as well as beauty looks from her previous seasons, visit the Beauty.com Video Library. For more on the latest beauty industry happenings, check out the Beauty.com guest editor recommendations.

Site-wide gifts with purchase are just one of the perks available to Beauty.com customers. Other benefits include “Everyday Free Shipping**,” 5% back on every purchase with drugstore.com dollars™**, the free sampling center, 100% color guarantee** on eligible products, and a shared online shopping cart with Beauty.com partner site, http://www.drugstore.com™. The Beauty.com web store personalizes beauty shopping online with the skin care and hair care diagnostic tools, which provide product regimens tailored to the customer based on interactive surveys. Beauty fans can also get the latest tips, trends, and promotions sent directly to their email by signing up for the free weekly Beauty Bulletin on Beauty.com.

*While supplies last. Sample substitutions may be made. Cannot be redeemed for cash, exchanged, or applied to previous purchases. May not combine with other offers. Limited to once per household.

**Free standard shipping is available only on nonprescription purchases of $25 or more, and does not apply to prescriptions, contact lenses, gift certificates, magazine subscriptions, bulk orders, or orders over 20 pounds. With drugstore.com dollars, customers receive a credit to their account equal to 5% of any eligible purchase. Customers cannot earn or apply drugstore.com dollars to prescription medications, gift certificates, gift cards, discounts, free items, past purchase, or non-shipped, undeliverable or returned items. drugstore.com dollars cannot be redeemed for cash. Products eligible for the 100% color guarantee are noted with the 100% color guarantee logo and may be returned for a full refund of the purchase price (excluding any shipping charges).

About Beauty.com – The World of Beauty Online®
Beauty.com, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 350 brands from widely recognized to niche, hard-to-find products.

About drugstore.com™
drugstore.com, inc. is a leading online provider of health, beauty, and vision products. Shop a great assortment of more than 60,000 items ranging from everyday basics to hard-to-find favorites. With competitive prices, unique categories and free shipping for $25 or more all in one convenient location, the drugstore.com web store is truly the uncommon drugstore®.

About Lela Rose
Lela Rose’s aesthetic of adding whimsy to elegance through brilliant color and hand crafted details has brought a fresh view to modern American fashion. Lela was raised in Texas and went to school in Colorado where nature, its surrounding landscapes, and the sublime colors it offers have long been an inspiration. Today, Lela continues to draw from these early influences as she designs clothes for the modern sophisticated woman who embodies a spirit of effortless elegance.
After graduating from Parson’s School of Design in 1993, she went to work with two esteemed designers, Richard Tyler and Christian Francis Roth. There she honed her love of couture fabric as well as fanatic attention to detail. In 1998, Lela’s vision and passion compelled her to create her signature collection, Lela Rose. Through intricately designed and finely detailed separates, dresses and jackets, Lela has established herself as a renowned designer.

The Lela Rose collection is built on a design philosophy of creating hand finished clothes that exude a casual luxury and refinement. The beautiful embellished fabrics are the foundation of this innovative collection and speak to the elegance of its personality with a nod to the era of glamour.

Lela Rose’s collection has garnered her a following of trendsetters across the country. Lela’s ready-to-wear apparel under the Lela Rose label is sold in more than 75 specialty stores nationwide, as well as Bergdorf Goodman, Neiman Marcus, Nordstrom, Bloomingdales and internationally in Canada, Europe, Russia, the Middle East, Taiwan and Japan.
In Fall 2006, Lela Rose launched the Lela Rose Wedding collection. The collection is a pairing of unconventional fabrics and techniques that are trademarks of the designer. The impeccable quality and couture sensibility of these gowns make them one of a kind. The Lela Rose Wedding Collection can be found in bridal boutiques nationwide as well as internationally.
With the success of both collections, the Lela Rose brand expanded into footwear in the Fall of 2007. Rose partnered with Payless Shoesource® to create the Lela Rose for Payless brand of fashion forward shoes at an extremely affordable price. This collection was followed up by Unforgettable Moments by Lela Rose™, a collection of dyeable special occasion shoes that launched late in 2008. Both collections can be found in Payless stores nationwide.

In 2009, Lela Rose announced she was launching Lela Rose Bridesmaid, a partnership with the Dessy Group. The Lela Rose Bridesmaid collection can be found in over 200 bridesmaid stores nationwide as well as in Canada and in the United Kingdom.
As the Lela Rose brand continues to grow, one thing remains true – Rose’s vision and passion to stay true to her aesthetic.

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Noreen Moriarty
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