Collegiate Sales Continue at Record Rate for Ruffneck Scarves

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After more than doubling collegiate orders in 2011, foremost maker of custom scarves again setting record pace

Ruffneck Scarves, the largest provider of custom scarves in the United States, is once again on pace to shatter its own standards for collegiate sales in 2012.

Ruffneck enters the prime season for collegiate custom scarves orders 94 percent ahead of first quarter 2011. In 2011, Ruffneck’s first as a licensee for Collegiate Licensing Co. and other licensing agencies, sales of collegiate custom scarves increased 109 percent over 2010.

Ruffneck Scarves is licensed to produce custom scarves for such NCAA members as Washington, Kansas State, Wake Forest, Washington State, Akron and the U.S. Naval Academy.

“It’s amazing to see such rapid growth across all divisions, big and small schools alike,” said Erin O’Brien, co-founder and vice president of Ruffneck Scarves. “We specialize in custom scarves for colleges and NCAA schools coast to coast are embracing the scarves and all that they can be.”

“We’re working with everyone from upper campus representatives to athletic departments, individual teams and clubs from a variety of sports,” said O’Brien. “They all see the varied practical uses, whether it’s raising scarves to salute the team, branding or raising funds for their budgets. ”

Recently the University of Utah ordered scarves for the Utes soccer season ticket holders (available at http://www.UtahTickets.com or by calling 801-581-UTIX). Scarves are popular with student supporter groups, like Cal Poly’s Manglers. Coaches have used them for a variety of purposes, from summer camps to booster recognition and fundraising.

For the third year in a row Longwood University in Farmville, Va., will distribute over a thousand scarves to participants in The G.A.M.E., a kickoff event promoting campus spirit.

“The scarf has made quite an impact; it’s integral to what we’ve done,” said Stacey Wilkerson, assistant director of First Year Experience & Family Programs at Longwood. “Not a day goes by where I don’t see a scarf. It’s a visible symbol from that day of The G.A.M.E., and the event wouldn’t have the same impact without the scarf.”

About Ruffneck Scarves
Ruffneck Scarves was founded in 2007 with the goal of becoming the world’s foremost producer of soccer scarves and delivering them to the game’s fanatics around the globe. Based in Seattle, Ruffneck has become America’s leading producer of sports scarves and the exclusive sub-licensee for Adidas to Major League Soccer and its member clubs. For more information, visit http://www.ruffneckscarves.com.

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Jeff McIntyre
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