San Jose, California (PRWEB) May 02, 2012
MedConnections Inc, a leading medical app developer in San Jose, California and X Factor Advertising, an industry leader in patient recruitment services in Portland, Oregon, announced today that they started the world’s first smartphone app based patient recruitment campaign on MedConnections’s award-winning medical app platform. X Factor’s patient recruitment creative, is embedded in MedConnections’s iPharmacy app which can reach millions of Americans from both iPhone and Android devices. Prospective patients can conveniently contact the trial center via email or phone listed on the introduction page.
“We are excited to launch the world’s first smartphone based patient recruitment campaign”, Dr. Bill Cui, CEO of MedConnections Inc. “Each year pharmaceutical companies and institutions spend $10 billion and recruit 5 million Americans to participate in clinical trials. However, 70% clinical trials ended up delayed or failed due to poor patient recruitment. Our popular medication app will help patient recruitment services to deliver their desired messages to precisely targeted, hard-to-reach audience, thus shorten the trial time and lower the cost.”
MedConnections’s flagship product, iPharmacy, provides integrative support during consumer’s pharmacy-visiting experience, including nearby pharmacy locator, prescription discount card, medication guide, medication compliance tools and a pill identifier with thousands of pill pictures. iPharmacy, which has been used by millions of users, is one of the most successful medical apps on Apple App Store and Google Play Store, the premium app stores for iPhone and Android users to download mobile applications.
Via iPharmacy app, 95% of 20,000 Food and Drug Administration (FDA) approved drugs have been visited, suggesting iPharmacy’s user community comprise patients and caregivers of a broad spectrum of diseases, with the leading categories are mental disorders, cardiovascular diseases, and infections. “The iPharmacy app, whose vast majority users are consumers in United States, represents a comprehensive patient pool which may not be accessible via traditional approaches, but are apt to innovative treatments“, said Dr. Cui.
Distance between patient residence and a clinical trial center is an important factor to the success of patient recruitment and patient retention. MedConnections’s location based technology can deliver recruitment ads only to users within a given radius of a clinical trial center. Multiple patient recruitment campaigns can be carried for various demographic and geographic constraints. Moreover, smartphone can easily connect perspective patient to a desired clinical trial center by phone call, email or Short Message Service (SMS).
“Our substantial and growing user base has enpowered this location based, context based, and convenient patient recruitment service. We will keep improving our technologies to digitalize, harness and transform patient recruitment, no matter it is for a common disease or a rare disease,” said Dr. Cui.
iPharmacy is available for free download at Apple App Store: http://itunes.apple.com/us/app/ipharmacy/id368679506?mt=8 and Google Play Android Market: https://play.google.com/store/apps/details?id=com.sigmaphone.topmedfree.
To learn more about MedConnections’s product and services, please visit http://www.medconnections.com or follow MedConnections on Twitter @medconnections.
To learn more about X Factor Advertising’s product and services, please visit http://www.xfactoradvertising.com.