AffiliateTraction and AvantLink Announce Product Catalog Datafeed Technology Integration Partnership

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AffiliateTraction and AvantLink work together to provide high end merchants the best in product catalog datafeed functionality and transparency

In an ongoing effort to establish and grow partnerships with premium affiliate networks, AffiliateTraction has allied itself with the AvantLink network to provide clients with high performance product datafeed options. The partnership includes the integration of AvantLink's technology into AffiliateTraction's single point dashboard and a streamlined implementation and statistical data communications process.

AffiliateTraction and AvantLink both focus on promoting top-brand equity internet retailers who sell physical products; AvantLink specializes in product catalog datafeed technology and implementation, while AffiliateTraction offers product catalog datafeed quality rating transparency and suggestions to clients on how to improve results from feeds. AffiliateTraction and AvantLink have been involved in a multi-year effort to refine the product catalog integration as well as their overall partnership.

Greg Shepard, CEO of AffiliateTraction, expressed enthusiasm about a strengthening partnership and opportunities available through product catalog datafeeds to improve program performance. Shepard cited AvantLink's high quality standards and willingness to work closely with AffiliateTraction. “We are impressed by AvantLink's quality internet retailer focused affiliates, their due diligence process and their efforts to remain an industry leader in datafeed publication. AvantLink’s focuses make them a valuable strategic partner for the type of high end merchants AffiliateTraction promotes. We have only seen the best affiliates and traffic resulting in impressive sales figures.”

AvantLink CMO Gary Marcoccia also praised AffiliateTraction's efforts and the cooperative effort between the two companies, stating "AffiliateTraction and AvantLink have a strategic partnership that gets stronger by the day. It was our pleasure to help streamline the integration process for their merchants, and the programs they bring on perform very, very well. For web retailers serious about affiliate marketing this is a potent combination for success." Marcoccia adds, "There are also new developments in the works with our partnership for 2012, so watch for some exciting news soon!"

About AvantLink

The AvantLink affiliate network is an affiliate referral tracking, analytics and technology platform for top tier affiliates and web retailers. Founded in 2005 on the ideas of innovation, quality and service, AvantLink offers an array of industry leading affiliate marketing tools and scripts integrated into their network platform.

About AffiliateTraction
AffiliateTraction is a full-service performance-marketing agency that specializes in incubating, managing, growing, and promoting affiliate programs for top internet retailers and is the largest agency of its kind in the United States. Founded in 2000 by Greg Shepard, CEO, AffiliateTraction is retained by mid-market to enterprise-level organizations to expand their presence in online performance marketing through active management of multiple networks and direct publisher relationships. AffiliateTraction advocates itself as an all-inclusive agency that provides clients with the tools, support, and technology needed to successfully grow their affiliate programs.

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