Asbury Automotive Group Featured in Google White Paper Detailing the Group's Search Marketing Success with Haystak Digital Marketing

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Haystak Digital Marketing, one of North America's largest automotive digital marketing agencies, recently announced that Google has released a white paper that details Asbury Automotive Group's online search marketing success with Haystak Digital Marketing. The white paper, entitled "Online budget optimization produces 10k conversions per month for Asbury Automotive Group," discusses how the nation's sixth largest auto dealer group, with over 79 dealerships,* dramatically increased online lead conversions and deep links through revising its Google AdWords strategy. The white paper provides valuable insight for dealers and dealer groups who want to learn more about using automotive SEM to increase website traffic, leads and sales.

Haystak Digital Marketing, one of North America's largest automotive digital marketing agencies, recently announced that Google has released a white paper that details Asbury Automotive Group's online search marketing success with Haystak Digital Marketing. The white paper, entitled "Online budget optimization produces 10k conversions per month for Asbury Automotive Group," discusses how the nation's sixth largest auto dealer group, with over 79 dealerships,* dramatically increased online lead conversions and deep links through revising its Google AdWords strategy. The white paper provides valuable insight for dealers and dealer groups who want to learn more about using automotive SEM to increase website traffic, leads and sales.    

In 2011 Asbury Automotive Group re-evaluated its marketing strategy with Haystak Digital Marketing and shifted an additional 30% of its marketing budget to online search advertising. As consumers increasingly rely on digital sources such as Google search for shopping information, Asbury realized that traditional advertising resources must be shifted to online advertising to reach shoppers where they now spend more time. As a result, Asbury Automotive Group website conversions have increased by 10,000 per month. In addition, 70% of search traffic is now directed to deep-linked pages. Deep links bypass a website's home page and take shoppers directly to the content they seek within the site, such as pages with specific vehicle information. Overall, deep links generate higher conversion rates from website traffic because they make it faster and easier for shoppers find the information they seek.    

“With Google AdWords, we know exactly what’s working. Curveballs get thrown in all the time, and we always have to refine how we do business and how we present ourselves to our customers,” says Asbury’s Director of Operational Marketing, Bob Murray.** “With AdWords, we can do that, and do it quickly.”                

Haystak Digital Marketing is a Google AdWords Premier SMB Partner. Google selects only those search marketing providers that have demonstrated success in servicing and supporting local businesses, a fully-equipped technology platform, proficiency in managing AdWords accounts and a rigorously trained and certified staff.

"We are proud of the search marketing results we have helped Asbury Automotive Group achieve," commented Duncan Scarry, Haystak Digital Marketing founder and CEO. "Asbury is a very progressive, forward looking dealer group that really understands the importance of search marketing and digital advertising. Google's white paper is a valuable resource to anyone who seeks a better understanding of how search marketing can increase website traffic, leads and sales. We are also proud that Google selected Asbury Automotive Group for the white paper and Haystak Digital Marketing as an AdWords Premier SMB Partner."

Click on the following link to download a free copy of Google's white paper: Online budget optimization produces 10k conversions per month for Asbury Automotive Group.

About Haystak Digital Marketing:
Haystak Digital Marketing is the leading provider of digital marketing services to the automotive industry. Haystak's products and services are used by nearly 500 automobile dealerships in North America and Europe including numerous publicly traded groups and Automotive News Top 125 Dealership Groups. Haystak Digital Marketing is a recognized leader in the digital marketing industry, being named an Adwords Premier SMB Partner by Google and a Microsoft Advertising Authorized Reseller. The company has offices in Fort Myers, Florida and Denver, Colorado.

*Asbury Automotive Group operated 75 dealerships at the time of the white paper publication.
**Ryun Pavlicek has succeeded Bob Murray as Asbury Automotive’s Director of Retail Strategy.

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