Agency Owners who are specializing as either 'Finders' or 'Doers' and who are also differentiating their agencies strategically, are the most satisfied with their incomes."
Seattle, Washington (PRWEB) May 01, 2012
78% of SearchMarketMe Agency Owners who follow the "Money U" specialization structure and the "Giant Killers" differentiation strategies are "pretty satisfied" to "extremely satisfied" with the income they derive as owners of the SearchMarketMe Internet Marketing Business Opportunity.
"Specialization and differentiation are the keys to internet marketing agency success," said SearchMarketMe President & CEO, Boyd Karren. "We've been preaching this for some time now, and the data we just collected absolutely proves the point. Agency Owners who are specializing as either 'Finders' or 'Doers' and who are also differentiating their agencies strategically, are the most satisfied with their incomes."
The survey, conducted during the month of April among SearchMarketMe's 111 Internet Marketing Agency Owners, produced the following findings:
1. Only 35% of "Generalists" are satisfied with their income
2. 78% of "Specialists" are "pretty satisfied" to "extremely satisfied" with their incomes, whether specializing in finding client work or fulfilling client work.
3. 100% of Fulfillment Specialist were "extremely satisfied" with their incomes when they focused on two fulfillment channels
"One of the first lessons all new and prospective Agency Owners learn from SearchMarketMe is the need to specialize," said Karren. "This data absolutely supports what we have been saying."
Prospective Agency Owners may participate in the frequent (and free) "Money U" classes which outline the "Money U" business model. The unique and collaborative structure of the Money U helps new agencies make it through the critical period of business infancy, and allows them to scale up and grow into an agency that can operate successfully, without requiring the day-to-day involvement of its owner.
ABOUT SEARCHMARKETME LLC
SearchMarketMe, LLC is a Seattle, Washington-based training and support organization that assists entrepreneurs in opening and operating independently-owned and independently-branded internet marketing agencies around the world. It developed the Money U business model for small marketing agencies and is the only scalable internet marketing business opportunity in the world. SearchMarketMe's 111 Agency Owners are located in North America, India, the Middle East and Africa. For more information about the Agency Owner program, visit SearchMarketMe's website and request the New Opportunity Overview.