Améredia has always been at the forefront of diversity and multiculturalism. We envision to now build that cause within the larger advertising industry through this affiliation and our contributions towards AAF.
(PRWEB) May 01, 2012
Pawan J. Mehra, founder and principal of San Francisco-based multicultural communications agency Améredia, was selected this month to serve on the executive committee of the American Advertising Federation’s (AAF) Advertising Hall of Achievement for his diversity leadership in the industry.
Mehra joins a diverse committee of advertising and corporate executives responsible for directing the Advertising Hall of Achievement and recommending the most qualified candidates to the Council of Judges. For almost a decade now, the Hall of Achievement recognizes outstanding leadership qualities and career achievements of advertising professionals age 40 and under.
“Améredia has always been at the forefront of diversity and multiculturalism,” Mehra said. “We envision to now build that cause within the larger advertising industry through this affiliation and our contributions towards AAF.”
The 2012 AAF Advertising Hall of Achievement is co-chaired by Kim Kelleher, worldwide publisher, Time Inc.; and Jacki Kelley, global CEO, Universal McCann. Among the executive committee members are Andrew Benett, global CEO, Arnold Worldwide; Laura Desmond, global CEO, Starcom MediaVest Worldwide; Carolyn Everson, vice president, global marketing solutions, Facebook; and Michael Kassan, chairman and CEO, Media Link Worldwide.
Earlier this year, Mehra was appointed to the executive committee of the AAF’s Mosaic Council, which is responsible for overseeing the Federation’s wide array of multicultural programs and initiatives. The Federation also recently announced its partnership with Améredia as a corporate member, furthering its industry-leading initiatives and diversity vision. To read more Améredia news go to http://www.ameredia.com/news.
About the AAF
The American Advertising Federation (AAF) (http://www.aaf.org), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in communities across the country. Through its 226 college chapters, the AAF provides 6,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations.
Améredia Inc. (http://www.ameredia.com) is a full-service multicultural advertising, marketing and communications firm specializing in building growth strategies within U.S.-based diverse communities. The agency enables private, government and non-profit organizations to connect with Hispanics, Asians, Europeans, Middle Easterners, Pacific Islanders, Africans and other diverse cultural groups nationwide. Conceptualizing culturally-engaging campaigns across print, TV, radio, online, outdoors, events, grassroots and social media platforms in over 20 leading languages, Améredia is one of the fastest-growing diverse market agencies nationwide.