Sunnyvale, CA (PRWEB) May 02, 2012
Interactive Fitness Holdings has launched the world’s first fitness product to address both physical and cognitive decline in older adults. The CyberCycle is an interactive exercise bike that combines physical activity with engaging virtual environments and motivational features.
A recent study published by the American Journal of Preventive Medicine found that riding the cybercycle could delay the onset of dementia. “...‘cybercycling’ two to three times per week for 3 months, yielded greater cognitive benefit, and perhaps added protection against mild cognitive impairment (MCI), than a similar dose of traditional exercise.” 1 A video of the study can be found here: http://youtu.be/sKz0FVIeEFI
In 2010, worldwide dementia cases reached an estimated 35.6 million people at a cost of $604 billion. By 2050 it is projected that 115 million people will suffer from dementia, with the cost of caring for Americans alone skyrocketing more than six times to $1.08 trillion per year.
For IFH CEO, Bill Stensrud, the fight against dementia is personal. “I am a 62 year old senior. My mother died of Alzheimer’s disease. Delivering the CyberCycle to the senior community may be the most important mission of my life.”
Industry Leader, Virginia Kappler has joined the team at IFH to carry out this critical mission. ‘Ginny’, a Univ of MI grad, began her career in medicine, followed by progressive leadership roles in Pharma & Medical Device sales, focused on Cardiology, Nephrology, Endocrinology,and most recently Geriatrics and Exercise. For the last 2 years she has served as National Sales Manager for NuStep.
“My current role will allow me to work in a transformational capacity with organizations focused on senior care, through cutting edge advances in health, wellness, and brain fitness. I could not be more excited about the prospects this research and product offering provides to partners in the space; a new and improved path to health and longevity for our boomers and elders.”
About Interactive Fitness Holdings
We believe that exercise should be fun instead of boring. We believe in engaging people in their workouts instead of distracting them. We believe in connecting people in a shared wellness experience rather than isolating them. We believe in the power of technology to transform lives and create a healthier and happier world. The CyberCycle combines virtual-reality, social connection, and personalization to deliver a unique cognitive therapy experience for older adults. This is the CyberCycle Advantage. Learn more at http://cybercycle.expresso.com.
1Cay Anderson-Hanley, “Exergaming and Older Adult Cognition,” American Journal of Preventive Medicine (January, 2012).