Food fit for a queen! Sainsbury’s magazine delves into the changing food habits of a nation

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This month’s ‘Jubilee’ issue of Sainsbury’s magazine looks back at just how Britain’s cooking and eating habits have changed over the 60 years since the Queen came to the throne

Sainsbury's_magazine_jubilee_issue

Sainsbury's_magazine_jubilee_issue

Helena Lang, editor of Sainsbury’s magazine, says: "Nowadays our diet and our cooking have changed dramatically and there are a zillion new ingredients to buy and try; it makes you wonder how and what we’ll all be eating in another 60 years’ time!"

Can you remember a time when fish fingers and tinned fruit were exciting new additions to the family table – and a glass of sparkling Babycham would have been considered the height of glamour? With more choice and less time, we Brits have come a long way from the frugal 1950s…

This month’s ‘Jubilee’ issue of Sainsbury’s magazine, in-store 2nd May, looks back at just how much Britain’s cooking and eating habits have changed over the 60 years since the Queen came to the throne, and at the special Jubilee price of just £1 – there’s a penny off for every year of the her reign!

In this special issue, broadcaster and TV presenter Sue Perkins takes a tongue-in-cheek look at how far our culinary tastes have come – from 1950s whale meat through to that 1970s dinner-party staple prawn cocktail, to today’s ubiquitous cupcake.

British food habits have passed through various phases of evolution over the past 60 years and, with an eye on our increasingly sophisticated palates, the award-winning Sainsbury’s magazine team has taken old-fashioned dishes from each of the past six decades and brought them bang up to date with brand new recipes. Retro classics including Spinach & Cheese Pancakes, Arctic Roll and Coronation Chicken, have all had a tasty 2012 makeover.

Helena Lang, editor of Sainsbury’s magazine, says: ’I can remember my mum coming home from Sainsbury’s back in the 1970s with our very first avocado – it was an exciting supper that night as no-one had any idea how to eat it. Nowadays our diet and our cooking have changed dramatically and there are a zillion new ingredients to buy and try; it makes you wonder how and what we’ll all be eating in another 60 years’ time!’

Sainsbury’s magazine’s unique mix of food and lifestyle content offers its readers recipe inspiration from the magazine’s renowned food team, plus ideas for their homes, families, health and holidays, at a great affordable price.

Judged Best Consumer Publication (Retail) at the APA’s International Content Marketing Awards 2011, Sainsbury’s magazine is published by Seven, the award-winning content marketing agency and is now the UK’s most widely read paid-for title. With over 3.5 million readers every month (NRS), it is the only magazine to have won the covetable PPA Customer Magazine Award three times at the annual Periodical Publisher’s Association (PPA) Awards.

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Notes to editors

Contact at Seven:
Shareena Ali
PR
Seven
3-7 Herbal Hill
London
EC1R 5JF
Tel: 020 7775 5549
Email: shareena.ali(at)seven.co.uk

Notes to editors:

About Seven

  •     Seven is an award-winning multi-platform content marketing agency.
  •     Expert in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive e-zines, video, iPhone and iPad apps.
  •     Clients of Seven include Aviva, Sainsbury’s, CIMA, Grant Thornton, Guardian Media Group, Lloyds Banking Group, New Look and English Heritage.
  •     For further information, find us at http://www.seven.co.uk or contact Shareena Ali, PR, Shareena.ali@seven.co.uk 020 7775 5549.

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