Sell to people who want to hear what you have to say. Do this well and often; your subscribers will reward you by opening your emails, responding to your advice, and helping to grow your business, brand, and authority.
Cincinnati, OH (PRWEB) May 01, 2012
Sean Platt, The Digital Writer, believes there has never been a better time for good writers to make a great living. Yet, too many solid writers circle obscurity, struggling for pennies. This is in large part because they don't know how to effectively blend smart marketing with their writing. He hopes to change all of that with The Digital Writer.
Only in its second month, with only a few posts, The Digital Writer has already had over 1,000 social mentions. This is because The Digital Writer does things differently than most blogs. Rather than publishing daily content, The Digital Writer focuses on one "epic" post each week, launching mixed media, content rich guides to help modern writers get smarter faster.
So far, The Digital Writer has released, "The Ultimate Guide to Twitter," "The Ultimate Guide to Blogging." and “The Ultimate Guide to Social Media. With this week's release, Platt hopes to help modern writers with one of the things they need most – Building a List.
Platt says, "You can make money writing fiction, and do extremely well. But build a list, and you can make money just for sending an email. Whether you write fiction or nonfiction, nothing will perform like an in-house list of lucrative relationships, built by your hard work and consistent effort. The longer readers remain on your list, the more likely they are to know, like, and trust you. This makes it more likely they’ll become buyers. A list of trusted buyers will give you the leverage you need to make the money you’re worth. When people opt-in to your list, they are making a quiet commitment to receive your information."
As with all The Digital Writer's Epic Posts, this post comes with a free eBook, "The Digital Writer's Guide to Building a List"
All with the entire lineup of Digital Writer ebooks, these both come with free printables, available in the Member’s Area, where The Digital Writer provides additional free tools and resources. Sign-up is free and comes with the weekly freebie alert:
Platt says, "Sell to people who want to hear what you have to say and are looking forward to your offers. If a lead has been on your list for a while, you’ve had ample opportunity to provide valuable information. Do this well and often; your subscribers will reward you by opening your emails, responding to your advice, and helping to grow your business, brand, and authority.”
He adds that, “Existing relationships simplify the selling process. From subject lines to body copy, to the offer itself – the heavy lifting is already done. Most online marketers race for the shortcut, hammering their lists until the names are battered, before moving onto the next list, all the while wondering why they must work so hard for every conversion.”
Platt also states that it all starts with a promise, "The better your promise, the better your relationships will be from the beginning. It’s easy to give away garbage. Many marketers will tell you that’s okay, but it’s a shortsighted way to build a business and a perfect example of what not to do. Though I would disagree under any circumstances, I understand why a non-writer would do this. You, however, have no excuse. Put out the best copy you can, every time."
To make the post especially bookmark worthy, "The Ultimate Guide to Building a List" gathers some of the best blogging posts previously published from around the web.
"The Digital Writer's Guide to Building a List will be free from May 1, 2012 to May 5, 2012.
For questions, or to reach Sean directly, please email him at: sean(at)thedigitalwriter(dot)com