Regions Hospital Website Revamp

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Minneapolis-based advertising agency, Preston Kelly, creates a new and improved website for Regions Hospital

Preston Kelly and Regions Hospital collaborated to develop a new website for the prominent St. Paul hospital. The completely redesigned site provides useful and engaging content for hospital patients and their guests, including patient testimonial videos, helpful information about Regions specialty care teams and an online gift shop.

“In addition to providing a valuable resource of information to our patients, we are excited to have a site that will attract multiple types of users to the expertise available on our site,” says Heidi Conrad, chief financial officer of Regions Hospital. “Family and friends of patients can quickly find maps and other accommodations, caregivers can research the hospital and medical professionals and graduates can make career decisions.”

The Preston Kelly and Regions team conducted more than 20 one-on-one interviews with individual care specialty areas at the hospital, analyzed nearly one hundred local and national hospital and healthcare sites, and met multiple times a week for more than six months.

“This was an exciting project because we wanted to provide a great user experience while delivering potentially complicated health care information – all in a way that showcased the Regions Hospital brand,” says Peter Tressel, interactive creative director at Preston Kelly. “The key to getting it right was a deep commitment to collaboration from start to finish.”

The Regions website redesign is the latest project Preston Kelly has completed with the hospital’s parent company, HealthPartners. Other efforts include advertising campaigns for Regions, campaigns for HealthPartners insurance and clinics, and ongoing marketing support for virtuwell.com, a revolutionary online clinic concept developed by HealthPartners.

About Preston Kelly
Preston Kelly is a full-service, independent agency that creates Iconic Ideas for its clients, which spans the financial services, healthcare, insurance, restaurant, consumer packaged goods, outdoor recreation, retail and gaming categories. In addition to being selected as Advertising Age’s Midwest Small Agency of the Year in 2010, Preston Kelly won top honors in the 2011 The Art and Technique of the American Commercial Show, sponsored by the Association of Independent Commercial Producers. The agency also earned recognition for Integrated Campaign of the Year in the 2010 Radio Mercury Awards. In the last six years, the agency has won several Effies—a top marketing award that champions outstanding results. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit http://www.prestonkelly.com, become a fan on Facebook at http://www.facebook.com/prestonkellyagency or join the conversation on Twitter at http://www.twitter.com/prestonkelly. You can also read our musings on the latest trends in advertising at http://iconicideas.tumblr.com/.

About Regions Hospital
Regions Hospital is a Level I Trauma Center for adults and for children serving Minnesota and western Wisconsin for more than 130 years. A private, nonprofit, teaching hospital, Regions (http://www.regionshospital.com) provides outstanding care in women’s health, heart, cancer, surgery, orthopedics, neuroscience, burn, emergency care, mental illnesses and more. Regions is part of the HealthPartners (http://www.healthpartners.com) family of health care companies that serves 1.4 million medical and dental health plan members nationwide. Follow Regions Hospital at twitter.com/RegionsHospital and http://www.facebook.com/home.php?#regionshospital.

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Liz Prouty
lprouty@prestonkelly.com
651-843-3928
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