Princeton, NJ (PRWEB) May 02, 2012
Rosetta, an independent brand in the Publicis Groupe of global agencies and one of the nation’s largest digital and direct interactive agencies, today announced that the CA Technologies Event Page has been named the North American Sitecore Event Site of the Year. The Rosetta-designed site was recognized for its use of Sitecore’s Web Content Management (CMS) and digital marketing technology to develop more effective business processes and advance Web strategies.
“Working with CA Technologies, Rosetta built a highly interactive site with an engaging design, offering dynamic features including: personalized planning tools, social media plug-ins, community forums and mobile optimization,” said Jason Crea, VP Client and Partner Engagement, Sitecore. “Rosetta has demonstrated excellence in developing websites that solve evolving business and marketing challenges facing organizations today.”
Rosetta assisted CA Technologies with the online design and interactive experience for attendees at CA World 2011, CA Technologies annual, global gathering of over 6,000 customers, executives, business partners and IT leaders. The Rosetta-designed website provided individually optimized experiences for desktop and mobile devices combined with dynamic content, social media, online communities, forums and up-to-the-minute event information. The mobile-optimized site allows attendees to scan a QR code at the conference in order to submit an online evaluation form and provide immediate feedback about conference sessions.
“Rosetta created a framework that provided valuable marketing capabilities to expand our interaction and relationships with attendees at CA World not just during the event, but pre-and-post-event as well,” said Michelle Accardi, Vice President of ePlatform Marketing for CA Technologies. “By creating this platform, they’ve given us the ability to use these same user rich experiences for future events as well.”
Sitecore’s Site of the Year contest recognizes organizations that have leveraged Sitecore’s technology to develop the most outstanding websites. Nominations are judged on creativity, integration with rich data sources and applications, the ability to engage, educate and motivate an action and the overall user experience. The Sitecore Site of the Year contest is divided into four regions, International, Denmark, UK and North America.
“The CA World site is at the leading-edge of online event site experience with a platform that helps CA Technologies interact with attendees on a more personalized level by allowing attendees to interact with each other through a variety social media tools,” said Arnold Huffman, Partner, Business Development at Rosetta. “We’re proud to partner with Sitecore and showcase this best-in-class platform for CA Technologies.”
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Rosetta drives material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Their differentiated capabilities and structure have enabled them to become one of the market leaders, operating as an independent brand platform in the Publicis Groupe of global agencies. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was named the #1 Agency to Watch in Ad Age’s 2011 Agency A-List.
Rosetta has deep industry expertise in Healthcare, Consumer Technology & Entertainment, Consumer Products & Retail, Financial Services and Business-to-Business (B2B). The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation’s leading brands to Rosetta. The agency’s clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Microsoft, Rogers Communications and T-Mobile in Consumer Technology & Entertainment; Coach, Express, Jos. A. Bank, OfficeMax, Valvoline and United States Mint in the Consumer Products & Retail sector; Citizens and Nationwide in Financial Services; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B. Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Chicago, Toronto, San Jose, San Luis Obispo, Los Angeles and Orange County.
For more information, visit http://www.rosetta.com.
Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.
Sitecore ‘s leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore’s Digital Marketing System, part of its encompassing Customer Engagement Platform.
Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, Comcast, Heineken, Microsoft, Omni Hotels, Siemens, The Knot and Verizon.